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TYPE 

FACES 

WITH WHICH WE 
“PROVE IT WITH PROOFS" 
IN TYPOGRAPHY 
FOR ADVERTISEMENTS 


FREDERIC NELSON PHILLIPS, Inc. 

"Typographers Who Prove It With Proofs” 
314 East Twenty-Third Street 
New York 



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Copyright, 1924 

By 

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New York, N. Y. 

U. S. A. 



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TYPE FACES 

WITH WHICH WE 
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IN TYPOGRAPHY 
FOR ADVERTISEMENTS 


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Less than five years ago we published our first Type 
Book, in a miniature pocket size, with the edition 
limited to five hundred copies. No plates were made 
and the type was distributed. 

We are still receiving requests (totaling more than two 
thousand), from many corners of the earth, for that little 
book. A large number are "duplicates” because the 
original books have been worn out from constant use. 

While regretting, as we do, our inability to grant 
more than a quarter of these requests, we have welcomed 
the enthusiasm with which the book was received and 
are alike gratified and flattered. 

Later, we published our broadside "Type Faces With 
Expression”, with an edition of two thousand, and it, 
too, was quickly exhausted. 

Both publications have been of unusual help and 
inspiration to all those who have received and used 
them in the production of Typography for Advertise¬ 
ments. Both are being used as reference works of 
authority in several well-known Trade Schools and 
Public Libraries in this country. 

Such a reception for another book is a great goal 
to strive for, but in this, the third, we have combined 


many of the features of the first two works, with new 
ones which our experience has proved ought to be of 
value to anyone using, or supervising, Typography for 
Advertisements. 

In the following pages we endeavor to present a 
complete and compact exhibit of our equipment (up 
to the time of going to press, for we constantly are 
making additions), of Type Faces, Type Borders, Orna¬ 
ments and Decorators, Initial Letters, etc., in a manner 
that can readily be referred to, easily understood and, 
so far as possible, be highly informative. 

The copy for the specimens of the various types is 
the same throughout and the smaller sizes are shown 
both solid and leaded. These features are for com¬ 
parative purposes. A glance will show you how one 
face or size compares with another. 

In several of the medium and larger sizes there are 
words at the end of lines divided incorrectly. The sacri¬ 
fice of correctness was to gain nearly uniform spacing 
and to point out that those particular faces or sizes 
are not always practical (for the faces or sizes referred 
to) in the narrow width of line used here. 

The reprinting of our advertisements from Printers’ 
Ink is done not alone to show diversity of arrange¬ 
ment and add color and atmosphere to what otherwise 
might prove dull, but also to broadcast the high ideals 
of genuinely fine Typography presented in the copy in 
any one or all of them. One enthusiastic admirer, after 
seeing an advance dummy, remarked that this book is 
a rich setting for these gems. 

This book may not be perfect, for nothing ever is, 
but each page is designed and executed with all the 
foregoing objectives in mind. We offer it as a whole for 
the convenience of our clients, present or prospective. 

FREDERIC NELSON PHILLIPS, Inc. 


INDEX 


Alternate Gothic. 171 

Binney Old Style No 21E. 216 

Binney Old Style Italic No. 21G. .. 217 
Bookman Old Style 

( Foundry ).131,133. 135 

Bookman Old Style Italic 

(Foundry) .137 .*39 

Bookman No. 98J ( Monotype ).213 

Bookman (Goudy) No. 398 

(Monotype) . 214 

Bookman Italic No. 98K (Monotype) 215 
Borders—158, 160, 162, 164, 166, 168, 
170, 172, 173, 174, 175, 188, 190, 
192, 194, 196, 198, 200, 202, 204, 
206, 208, 210 

Braces. 212 

Brackets. 212 

Caslon Old Style No. 471 

(Foundry) .9,11,13 

Caslon Old Style Italic No. 471.15,17,19 
Caslon Old Style Italic Swash 

Characters. 19 

Caslon Old Style No. 337E 

(Monotype) . 185 

Caslon Old Style No. 337 

(Monotype) . 187 

Caslon Old Style Italic No. 337G 

(Monotype) . 189 

Caslon Old Style Italic No. 3371 

(Monotype) . 191 

Caslon Old Style Italic Swash 

Characters. 191 

Caslon Bold (Foundry) .43,45,47,49 

Caslon Bold Italic (Foundry) . 51 

Caslon Bold No. 79J ( Monotype) 193, 195 

Century No. 20A (Monotype) .218 

Century Italic No. 20C (Monotype) 219 
Century Expanded (Foundry )... 167, 169 
Century Expanded Italic (Foundry ). 169 
Cheltenham Bold (Foundry). 141,143,145 
Cheltenham Bold Italic 

(Foundry) .147,149,151 

Cheltenham Bold No. 86J 

(Monotype) . 225 

Cheltenham Bold No. 86 

(Monotype) . 226 

Cheltenham Bold Italic No. 86K 

(Monotype) . 227 

Cheltenham Bold Italic No. 861 

(Monotype) . 228 

Cloister Bold Italic.113, H 5 » “7 

Cloister Bold Italic Special 

Characters. 117 

Cochin No. 61E. 220 

Cochin Italic No. 61G. 221 


Cochin Bold No. 616J. 222 

Cochin Open Initials No. 262. 212 

Cooper Black.153, 155, 157, 159 

Copperplate Gothic. 171 

Decorative Initials.177, 178 

Flourishes. 176 

Forum Title. 79 

Franklin Gothic.161,163,165 

Garamond Old Style.53. 55. 57 

Garamond Old Style Italic.59,61,63 

Garamond Italic—Swash Characters 

6 to 48 points. 63 

Garamond Bold.65,67 

Garamont No. 248E. 197 

Garamont No. 248. 199 

Garamont Italic No. 248G. 201 

Garamont Italic No. 2481. 203 

Garamont Italic Swash Characters 

No. 2481 (Monotype) .203 

Gothics.161,163,165,171 

Goudy Old Style.81,83,85 

Goudy Old Style Cursive Initials... 89 

Goudy Old Style Italic.87,89 

Goudy Bold.91,93,95,97 

Goudy Bold Italic.99,101,103 

Goudy Bookman No. 398 ( Monotype) 214 

Goudy Hand Tooled.105,107 

Goudy Modern. 109 

Goudy Open. hi 

Imported French Borders.174,175 

Initials—146, 148, 150, 152, 154, 156, 

177 . 178 

Kennerley (Foundry) .69,71,73 

Kennerley Italic (Foundry) .75,77 

Kennerley No. 268E (Monotype) ... 205 
Kennerley No. 268 (Monotype) .... 207 
Kennerley Italic No. 268G 

(Monotype) .209 

Kennerley Italic No. 2681 

(Monotype) . 211 

Kennerley Italic Swash Characters 

No 2681 (Monotype) . 211 

Lightline Title Gothic. 171 

Lining Caslon Old Style 

No. 540.21,23,25 

Lining Caslon Italic No. 540.27,29 

Miscellaneous Characters. 212 

Modern Flourishes. 176 

Monotype Borders—190, 192, 194, 196, 
198, 200, 202, 204, 206, 208, 210 

Monotype Strip Borders. 188 

Monotype Strip Rules. 186 

New Caslon.31, 33> 35 

New Caslon Italic.37, 39,41 

Paragraph Marks. 212 






































































Parsons.119,121 

Parsons Italic.123,125 

Parsons Bold...127,129 

Rules. 186 

Scotch Roman No. 36A. 223 

Scotch Roman Italic No. 36C. 224 


Scotch Roman Swash Open Initials 

No. 361S0. 212 

Type Borders—158, 160, 162, 164, 166, 
168, 170,172,173 

Vanity Initials—146, 148, 150, 152, 154, 
156 




MONOTYPE INDEX 


Binney Old Style No. 21E. 216 

Binney Old Style Italic No. 21G... 217 

Bookman No. 98J. 213 

Bookman (Goudy) No. 398. 214 

Bookman Italic No. 98K. 215 

Braces. 212 

Brackets. 212 

Caslon Old Style No. 337E. 185 

Caslon Old Style No. 337 . 187 

Caslon Old Style Italic No. 337G. . 189 
Caslon Old Style Italic No. 3371... 191 
Caslon Old Style Italic Swash 

Characters No. 3371. 191 

Caslon Bold No. 79J. 193 

Caslon Bold No. 79. 195 

Century No. 20A. 218 

Century Italic No. 20C. 219 

Cheltenham Bold No. 86J. 225 

Cheltenham Bold No. 86. 226 

Cheltenham Bold Italic No. 86K. .. 227 

Cheltenham Bold Italic No. 861_ 228 

Cochin No. 61E. 220 

Cochin Italic No. 61G. 221 

Cochin Bold No. 616J. 222 


Cochin Open Initials No. 262.212 

Garamont No. 248E. 197 

Garamont No. 248. 199 

Garamont Italic No. 248G. 201 

Garamont Italic No. 2481. 203 

Garamont Italic Swash Characters 

No. 2481. 203 

Goudy Bookman No. 398. 214 

Kennerley No. 268E. 205 

Kennerley No. 268. 207 

Kennerley Italic No. 268G. 209 

Kennerley Italic No. 2681. 211 

Kennerley Swash Characters 

No. 2681. 211 

Miscellaneous Characters. 212 

Monotype Borders—190, 192, 194, 196, 
198,200,202,204,206,208, 210 

Monotype Strip Borders. 188 

Monotype Strip Rules. 186 

Paragraph Marks. 212 

Scotch Roman No. 36A. 223 

Scotch Roman Italic No. 36C. 224 

Scotch Roman Swash Open Initials 
No. 361 So. 212 














































6 -Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent respect 
to the opinions of mankind requires that they should declare the causes which impel them to the sep¬ 
aration. We hold these truths to be self-evident: That all men are created equal; that they are endowed 

6 -Point Caslon Old Style No. 471 [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent respect 
to the opinions of mankind requires that they should declare the causes which impel them to the sep¬ 
aration. We hold these truths to be self-evident: That all men are created equal; that they are endowed 
ABCDEFGHIJ KLMNOPQRSTU V WXYZ abcdefghijklmnopqrstuvwxyz 1134567890 

8 -Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: 

8 -Point Caslon Old Style No. 471 [ Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuv 1234567890 

10-Point Caslon Old Style No. 471 [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them, a decent respect 

10- Point Caslon Old Style No. 471 [ SoJid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them, a decent respect 
ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmno 1234567890 

11- Point Caslon Old Style No. 471 [ Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 

11 -Point Caslon Old Style No. 471 [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
ABCDEFGHIJKLMNOPQRSTUVW abcdef 1234567890 





rTYPOGRAPHERS WHOI 
L PROVE IT WITH PROOFS J 


What tiffany mounts 

INTO TEWELRY ' PIERCE' 
ARROW MAKES INTO A 
MOTOR CAR ' MALLORY 
MODELS INTO A HAT ' 
WEDGWOOD MOULDS 
INTO POTTERY, WE TRANS' 
MUTE INTO TYPOGRAPHY, 
NAMELY, THE PRACTICAL 
IDEALISM THAT QUALITY 
SHALL DICTATE PRICE, 
NOT THAT PRICE SHALL 
DICTATE QUALITY 

Yet, the resolve to EX' 

CEL AT ANY COST KEEPS 
COST DOWN, FOR WHAT IS 
DONE RIGHT NEVER NEED 
BE DONE OVER. PERFEC' 
TION INCURS NO CHARGE 
FOR CORRECTION 

FREDERIC NELSON PHILLIPS, INC. 
314 EAST 23rd STREET 
NEW YORK 








12-Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 

12-Point Caslon Old Style No. 471 [Solid] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
ABCDEFGHIJKLMNOP abcdefghijk 1234567890 

14-Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNO abcdefgh 1234567890 

18-Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con 
ABCDEFGHIJK abcdefgh 1234567890 

22-Point Caslon Old Style No. 471 [ Leaded ] 

When, in the course of human ev 
ents, it becomes necessary for one 
ABCDEFGHIJLM 1234567890 

24-Point Caslon Old Style No. 471 C Solid] 

When, in the course of human 
events, it becomes necessary for 
ABCDEFGHI 1234567890 

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boom of Thunder or 

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crack of Cannon is the 

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Our mission is to keep 

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to give your Advertis- 

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“right-of-way”; to lessen 

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a little balanced beauty 

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outsell, and even out-yell, 

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a lot of bawling ugliness 

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Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

314 EAST 23rd STREET 

NEW YORK CITY 

i 



















CASLON OLD STYLE No. 471 


l 


1 


80-Point Caslon Old Style No. 471 

When, in the course of h 
ABCDEFGH 1234567890 


36-Point Caslon Old Style No. 471 

When, in the course 
ABCDE 1234567890 

42-Point Caslon Old Style No. 471 

When, in the co 
ABCDE 123456 

48-Point Caslon Old Style No. 471 

When, in the c 
ABCD 123456 

60-Point Caslon Old Style No. 471 

When, in t 

ABC 12345 

C13I 









a mu in iiimminimmimmiiLi ll l l anmmmim l lT 

“Prove It With 
Proofs” 



leidecilisa. 

minged thing, but ideals also 
need feet, or they have noth¬ 
ing to rest on. Even the plush- 
lined, ebony-served Pullman 
train must travel the regular 
tracks. So, though our Stand¬ 
ards are as idealistic as our 
Typography is artistic, you 
mill find that our methods are 
intensely practical. U?e haue 
gained an Illustrious Clien¬ 
tele of Agents and Advertis¬ 
ers not because me "Homer 
It IDith Sayings," but because 
me "Prove It IDith Proofs." 

Frederic Nelson Phillips 

Typographers Who Prove ll With Proofs I lnc * 
314 East Twentg-Third Street 
New Ijork Citij 


iiiiiiiiiiiiiiiimiiiiimiiiiiiimiiiiimiiiiiiiiiiiiiiii 


m 















STYLE ITALIC No. 471 


i -- --- — - - ~ - - - - 


6 -Point Caslon Old Style Italic No. 471 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel them to the separation. We 

6 -Point Caslon Old Style Italic No. 471 [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJK LMNOPZZJt STVVWX YZ 1234J678QO 


8 -Point Caslon Old Style Italic No. 471 [ Leaded ] 

When , in the course of human events , it becomes necessary for one people to dissolve the politi¬ 
cal bands ’which have connected them ’with another , and to assume among the powers of the 
earth , the separate and equal station to which the laws of nature and of nature's God enti- 

8 -Point Caslon Old Style Italic No. 471 [Solid] 

When, in the course of human e-vents, it becomes necessary for one people to dissolve the politi¬ 
cal bands which have connected them with another , and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature and of nature's God enti- 
AB CDEFGH 1 JKLMNOP QRST UVWX YZ 1234567890 

10-Point CaBlon Old Style Italic No. 471 [Leaded] 

When , in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth t the separate and equal station to which 

10- Point Caslon Old Style Italic No. 471 [Solid] 

When y in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another , and to 
assume among the powers of the earth y the separate and equal station to which 
JBCDEFGHIJKLMNOPQRSTUlfWXYZ 1234567890 

11- Point Caslon Old Style Italic No. 471 [Leaded] 

When , in the course of human events , it becomes necessary for one people 
to dissolve the political bands which have connected them with another , 
and to assume among the powers of the earth , the separate and equal 

11- Point Caslon Old Style Italic No. 471 [Solid] 

When , in the course of human events , it becomes necessary for one people 
to dissolve the political bands which have connected them with another , 
and to assume among the powers of the earth , the separate and equal 
ABCDEFGHIJKLMNOP^RSTUVWXTZ 1234567890 

12- Point Caslon Old Style Italic No. 471 [Leaded] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the 

C15 1 






cA c&ype Of Service 
c&hat Isn't Just 
c&ype Service 

As the milkman remarked, when 
he moved his dairy next to the 
well, “Business is business. ,, We 
hold no such milk-and-water 
view. Business is Service. We 
don’t figure that we are merely 
selling Set-Ups the price of which 
is figured per hour. Akin to the 
architect, we offer a Personal and 
Professional Service in the Graphic 
and Typographic Arts which is 
always concentrating upon elevat¬ 
ing the Construction and Orna¬ 
mentation, the Symmetry and 
Individuality of the Advertising 
upon which you build business. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 










j CASLON OLD STYLE ITALIC Ho. 471 

12-Point Caalon Old Stylo Italic No. 471 [Solid] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the 
ABCDEFGHIJKLMNOP OR8TUVWXY1234567890 

14-Point Caslon Old Style Italic No. 471 

When, in the course of human events , it becomes neces¬ 
sary for one people to dissolve the political bands which 

ABCDEFGHIJKLMNOPQ RSTU 1234567890 

18-Point Caalon Old Style Italic No. 471 

When, in the course of human events, it be 
comes necessary for one people to dissolve the 

ABCDEFGHIJKL MNO 1234567890 

22-Point Caalon Old Style Italic No. 471 

JVhen, in the course of human events, 
it becomes necessary for one people to 
ABCDEFGHIJKLM 1234567890 

24-Point Caalon Old Style Italic No. 471 

Wheny in the course of human eve 
nts, it becomes necessary for people 
ABCDEFGHIJK 1234567890 

80-Point Caalon Old Style Italic No. 471 

When , in the course of hum 
an events , it becomes necessar 
ABCDEFGH123456 7890 

{17! 




Stopping 

Head-Line Hopping 


T HE last thing that goes into 
Advertising, the Set-Up, is 
the first thing that the reader 
sees—if he sees it, for Head-Line 
Hopping is the great American 
sport. We were first to grasp 
the transcendent importance of 
capturing the eye; first to mix 
the mechanics of Typography 
with the academics of Fine Art 
and the dynamics of modern 
business; first to establish a 
service of almost rhythmic reg¬ 
ularity that, next morning, puts 
the proofs on your desk be¬ 
fore you put your feet under it 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 














] r _.._ C ASLOW OLD STYLE ITALIC No. 471 f 

86-Point Caslon Old Style Italic No. 471 

PVhen, in the course of 
human events, it becom 
y 4 BCDE 123456 j8g 

42-Point Caslon Old Style Italic No. 471 

IVhen, in the course 
of human events, it 

ABCDE 1234567 

48-Point Caslon Old Style Italic No. 471 

IVhen, in the cour 
se of human event 

ABCDE 123456 

6-Point to 48-Point Caslon Old Style Italic No. 471—Swash Characters No. 1 

C<D eg J V 

18-Point to 48-Point Caslon Old Style Italic No. 471—Swash Characters No. 2 

(3 fl g 3t£ f£ %_£. O £ W 










Unread, Unhonour’d 
And Unbought 

S ETTING up an Advertise¬ 
ment isn’t all there is to 
getting up an Advertisement, 
but it’s all there is to getting 
it seen. We keep copy with a 
backbone from burial alive 
in the Gigantic Graveyard of 
the Unnumbered Unread. 
Our Typographic Service, by 
shrinkage of needless line¬ 
age, completely covers its cost. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 

































T 


_ LINING CASLON OLD STYLE No. 540 


! 


6-Point Lining Caslon No. 540 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s God entitles them, a decent respect to the opinions of 
mankind requires that they should declare the causes which impel them to the separation. We hold these 
truths to be self-evident: That all men are created equal; that they are endowed by their Creator with certain 

8-Point Lining Caslon No. 540 [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s God entitles them, a decent respect to the opinions of 
mankind requires that they should declare the causes which impel them to the separation. We hold these 
truths to be self-evident: That all men are created equal; that they are endowed by their Creator with certain 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnofqrstuvwxyz 1234567890 


8-Point Lining Caslon No. 540 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 

opinions of mankind requires that they should declare the causes which impel 

8-Point Lining Caslon No. 540 [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 

opinions of mankind requires that they should declare the causes which impel 

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890 


10-Point Lining Caslon No. 540 [ Leaded ] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 

10-Point Lining Caslon No. 540 [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcd 1234567890 

12-Point Lining Caslon No. 640 [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 

12-Point Lining Caslon No. 640 [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
ABCDEFGHIJKLMNOPQRS abcde 1234567890 







*$*«$»««5j**$*«$*«{S 1 *«45**$»*<S5»444444444444444444 

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4 


V]rr^/ 

4* 

•$• 

j j 'a V i 

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4- 

QaJ^B 

4 

4- 


4 

•#• 

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Typography Of Ours 

4* 

4 

& 

And Hours Of Typography 

4 

4* 

4 

4 


4 

j 4* 
❖ 

T"No YOU buy time or typog- 

4 

4 


LJ raphy? If you only expect 

4 

4 

to pay for the hours consumed 

4 


in setting Advertising, you are 

4 

•» 

jJl 

justified in picking the charge to 

4 


pieces down to a fleshless skele¬ 

V 

4 

+ 

ton. If you recognize, with us, 

4 

4- 

4 

that for every type of Advertis¬ 

4 

4 

4* 

ing there is a type created best 

4 

A 

to dress and express it, and dig¬ 

4 

V 

4 

nify and beautify it, and give 

Y 

4 

4 

wings to its message and surety 

4 

4 

4* 

to its flight, that’s intelligence of 

4 

4 

4 

a high order as opposed to mere 

4 

4 

j$j. 

manual, mechanical diligence, 

4 

V. 

4 

4 

which is hardly worth an order 

4 

4 

4 


4 

4 

4 

Frederic Nelson Phillips, inc. 

4 

4 

4 

Typographers Who Prove It With Proofs 

4 

4 

314 East 23rd Street 

4 

4 

A 

New York City 

4 

V 


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4 



4 

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A 














LINING CASLON OLD STYLE No. 540 


t 


1 


14-Point Lining Caslon No. 540 [ Leaded ] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them 
ABCDEFGHIJKLMNO abcdb 1234567890 


18-Point Lining Caslon No. 540 [ Leaded ] 


When, in the courseof human events, 
it becomes necessary for one people 
to dissolve the political bands which 
ABCDEFGHIJ abcde 1234S67890 


24-Point Lining Caslon No. 540 [Leaded] 

When, in the course of 
human events, it becomes 
necessary for one people 
ABCDEFG 1234567890 


80-Point Lining Caslon No. 640 [ Leaded] 

When, in the course 


ABCD 1234567890 


86-Point Lining Caslon No. 640 [Leaded] 

When, in the cou 


ABCDEF12345 


I*sl 










Where We Stand 
And Why We Stand Alone 



We are like others in the character 
of our proposition; unlike in the 
character of our composition. 
Like others in soliciting more 
business; unlike in being more 
solicited than soliciting. Like 
others in our charge for typog¬ 
raphy; unlike in the obligation to 
our reputation with which we 
charge ourselves, unmindful of 
the price. Like others in wanting 
to please the voice at the other 
end of the telephone; unlike in 
heeding the "still, small voice” 
within that commands us to 
accept no excuses from ourselves 
and, thus, exempts us from the 
need of offering excuses to others. 


Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 East 23 rd Street 










j LI N I N G C A S LO N O LD ST Y LE N o, 540 \ 

42-Point Lining Caslon No. 540 

When, in the c 

ABCD123456 

48-Point Lining Caslon No. 640 

When, in the 

ABC 123456 

80-Point Lining Caslon No. 540 

When, in t 

ABC 1234 

72-Point Lining Caslon No. 540 

When, in 

ABC123 







TYPE FACES WITH 


expression 


The crash of cymbals stirs in 
a march, but swears in a min¬ 
uet. Pumps are admirable in 
the ballroom, but laughable in 
the backwoods. We single out 
Type Faces which are feeling¬ 
ly expressive of the caption and 
the copy; Borders in which 
lurks a seemly motive and a 
silent meaning; Ornaments, if 
need be, which fit the theme 
as felicitously as a scrolled 
scabbard fits its bright blade 


Frederic Nelson Phillips, Inc. 

Typographers Who Trove It With ‘Proofs 
314 EAST 23RD STREET 
NEW YORK CITY 










6-Point Lining: Caslon Italic No. 640 [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have 
connected with another, and to assume among the powers of the earth, the separate and equal station to which the 
laws of nature and of nature's God entitles them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold these truths to be self-evident: That all men 
are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, 

6-Point Lining: Caslon Italic No. 640 [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have 
connected with another, and to assume among the powers of the earth, the separate and equal station to which the 
laws of nature and of nature's God entitles them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold these truths to be self-evident: That all men 
are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, 
ABCDEFGH1JKLMNOPQRSTUVWXYZ 123456789 0 


8-Point Lining: Caslon Italic No. 640 [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands, which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws 
of nature and of nature's God entitles them, a decent respect to the opinions of 
mankind requires that they should declare the causes which impel them to the 

8-Point Lining: Caslon Italic No. 640 [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws 
of nature and of nature's God entitles them, a decent respect to the opinions of 
mankind requires that they should declare the causes which impel them to the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Lining: Caslon Italic No. 640 [Leaded] 

When, in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent 

10-Point Lining: Caslon Italic No. 640 [Soitd] 

W'hen, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them , with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234-567890 

12-Point Lining: Caslon Italic No. 640 [Leaded] 

When , in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another , and to assume among the 

12-Point Lining: Caslon Italic No. 640 [Solid] 

When , in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another , and to assume among the 
MBCDEFGHIJKLMNOPQRSTUV 1234507890 


1*71 





The bold, proud 
and hardy guilds- 
man is more astir 
about the invisible 
signature he sets 
upon the work than 
about the visible 
signature he gets 
upon the cheque* 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

314 East Twenty-third Street 
New York City 
















j LINING CASLON ITALIC No. 540 

14-Point Lining: Caalon Italic No. 640 [ Leaded ] 

IVhen, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

ABCDEFGHIJKLMNOPQR 1234567890 

18-Point Lining Caalon Italic No. 640 [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people to 
ABCDEFGHIJKLM123456789 

24-Point Lining Caalon Italic No. 640 [ Leaded 3 

When, in the course of hu 
ABCDEFGHIJ1234561 

30-Point Lining Caalon Italic No. 640 [ Leaded ] 

When, in the course of 
ABCDEF12345678 

86-Point Lining Caalon Italic No. 640 [ Leaded ] 

JVhen, in the course 
ABCDEF123456 

42-Point Lining Caalon Italic No. 540 [ Leaded ] 

IVhen, in the cour 

JBCDE 12345 





oqO 


‘ooooo°ooo 0o 


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ORE Advertising 
Campaigns have 
perished because 
they were not 
well read, than because they 
were not well written. Here, 
every Advertisement is set in 
three colors—black and white 
that is read. We have been 
called the Tiffany of Typog¬ 
raphy, but we would rather 
be known as Veterans invisi¬ 
bility. For, the task to which 
the Master Typographer most 
proudly sets his hand is to make 
the eye his humble servant. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 EAST 23rd STREET - NEW YORK 



°00000000000 C) ^^000 00( ^ 00 00 < 


















[ NEW CASLON 2 

HAAAAA JA ^ ^ ^n^n^i ^■^ « ^> A, <^w^ i ^v ^M^ w*v~y"v^w^^V~v~w*^>r~v^v~w^v~w T w^v~v~v^w~\o i^| 


6-Point New Caslon [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 

6-Point New Caslon [Soil'd] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station so which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


8-Point New Caslon [ Leaded ] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 

8-Point New Caslon [Soiid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


10-Point New Caslon [ Leaded ] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which 

10-Point New Caslon [Soil'd] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
cowers of the earth, the separate and equal station to which 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point New Caslon [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point New Caslon [So/td] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUV1234567890 

f31! 





The IVzll-Dressed Advertisement 



M 'PERFECTION in dress may 
1— <^be likened to a window- 
J- pane through which you 
look without being conscious 
that it is there. In the words of 
Whistler: “Finished work shows 
no trace ofworkr We set Adver¬ 
tisements with deliberate calcu¬ 
lation that the effect be elusive, 
not obtrusive; that the binding 
shall not dwarf the book. You 
don’t think of the Set-Up,but of 
the Message,j ust as the sophistic¬ 
ated simplicity ofa miraculously 
dressed woman completely di¬ 
verts your attention from what 
she wears to who she is. 



Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

3 I 4 EAST TWENTY-THIRD STREET, NEW YORK CITY 







NEW CASLON 


14-Point New Caslon [. Leaded ] 

When, in the course of human events, it 
becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to 
assume among the powers of the earth, 
the separate and equal station to which 
the laws of nature and of nature’s God 
ABCDEFGHIJKLMNOPQ 1234567890 

18-Point New Caslon [. Leaded 1 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the polit¬ 
ical bands which have connected 
them with another, and to assume 
among the powers of the earth, 
ABCDEFGHIJKL 1234567890 

24-Point New Caslon [Leaded] 

When, in the course of 
human events, it becomes 
necessary for one people 
to dissolve the political 
bands which have connec 
ABCDEFG 1234567890 

[33] 












q ^pographu 

• "PROUE IT WITH PROOFS” I 


U lOLIN S are various. There 
is only one Stradiuarius. 
The Maestro of Cremona not 
merely wrought what is an in^ 
strument of wondrous beauty 
and nobility, but he put guts 
into it,as well. IDehaue always 
been persuaded that Jlrt, 
whether in a Composition of 
IDords, Colors,brick orType, 
enhances and enriches Utility. 
IDe stand, frank and fearless, 
for Tine Typography unto the 
n* degree, confident thatDis" 
criminating Appreciation has 
only to find us out, to find us. 


Ilii 


Frederic "Nelson Phillips 

Typographers Who Prove U With Proofs I lnc ' 
514 East Twentxj-Third Street 
New Ifork City 














NEW CASLON 


I 


1 


When, in the course 
of human events, it be 
comes necessary for 
ABCDEFG1234567 


When, in the cou 
rse of human eve 
ABODE 1234567 


42-Point Now Caslon 


When, in the c 
ABCD123456 


48-Point New Caslon 


When, in the 

ABCD 1234 










We Command 
The Eye To Stand Still 



Colossal type will make an 
Advertisement stand out, but, like 
a black eye, it transfixes the eye 
of another with the attraction 
of repulsion. In the Advertising 
we set, the elusive elements 
which make for Visibility are 
invisible —type faces that har¬ 
monize with the merchandise; 
initials that, like a shining lance, 
spear the glance; borders that dec¬ 
orate, not desecrate; white spaces 
that are oases which intrigue 
the eye to alight in its flight. 

Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 East 23 rd Street 
New York City 












NEW CASLON ITALIC 


l 


X 


6-Point New Caslon Italic [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 
the separation. We hold these truths to be self-evident: That all men are created equal; that they 

6-Point New Caslon Italic [SoZid] 

When, in the course of human events, it becomes necessary for one people to dissolve the Political 
bands which have connected them with another, and to assume among the Powers of the earth, the 
separate and equal station to which the laws af nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 
the separation. We hold these truths to be self-evident: That all men are created equal; that they 
A B CDEFGHIJKLMNOPQRST U V WX YZ 1234567890 


8-Point New Caslon Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 

8-Point New Caslon Italic [SoZtd] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 
A B CDEFGHIJKLMNOPQRS TUV WX YZ 1234567890 


10-Point New Caslon Italic [ Leaded ] 

When, in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the 
earth , the separate and equal station to which the laws of nature 

10-Point New Caslon Italic [Solid] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth the separate and equal station to which the laws of nature 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point New Caslon Italic [ Leaded ] 

When , in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them with another, and to assume 

12-Point New Caslon Italic [SoZtd] 

When , in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRSTUVWY1234567890 









WHEN you were a boy, a thou¬ 
sand mouse-feet of chills and thrills 
scudded up your spine, as you read 
The Arabian Nights. You remember 
Cassim,who cried“OpenWheat!” and 
“Open Barley!” to the door which 
obeyed no sound but “Open Sesame!” 

GOOD Typography is the “Open 
Sesame!” to the eye, for the Eye is the 
Reception Room of the Mind. What 
Eye doesn’t see,Mind doesn’t receive. 

WE SET every line of copy with 
a Capital Eye upon the Eye—to cry 
insistently and imperiously, “Open 
Sesame”! — to have Attention pass 
your message on to Action, which is 
the Alpha and Omega of Advertising. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East 23 rd Street 
New York City 



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NEW CASLON ITALIC 


14-Point New Caslon Italic [Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them 
with another, and to assume among the powers 
of the earth, the separate and equal station to 
which the laws of nature and of nature’s God 
ABCDEFGHIJKLMNOPQRS 1234567890 


18-Point New Caslon Italic [Leaded] 

When, in the course of human events, 
it becomes necessary for one people 
to dissolve the political bands which 
have connected them with another, 
and to assume among the powers of 
the earth, the separate and equal 
station to which the laws of nature 
ABCDEFGHIJKLMN1234567890 


24-Point New Caslon Italic [ Leaded ] 

When, in the course of human 
events, it becomes necessary 
for one people to dissolve the 
political bands which have 
connected them with another, 
ABCDEFGHI1234567890 

C 391 










I» 0*0*0* 0*0*0* 0*0*0*® ®0*0*»*0® 0*0*0* 0*0*<i*®*0*«*0*®*< 


0 

5 

* 

3 

0 

$ 

3 

0 

5 

0 

3 

3 

3 

3 

3 

5 

3 

3 

3 

3 

3 

3 

3 

3 

3 

3 

3 

3 

3 

$ 



Like the Anglomaniac, who pro¬ 
nounces really to rhyme with 
jelly, "elegance” of Typography 
can go far too far. In Composi¬ 
tion, we are no halvers of hairs, 
nor jugglers of thistledown. 
We don't crook the knee to the 
Mumbo-Jumbo of Anaemic Art 
For Art’s Sake at the expense of 
Common Clearness For Heaven’s 
Sake. We hold that the harder 
Advertising is to write, the easier 
it should always be to read. If 
we have set it, every eye will get it. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 


c 

c 

c 

0 

0 

c 

c 

c 


5 

c 

c 

c 

c 

0 

c 

c 

c 

c 

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c 

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$ NEW CASLON ITALIC \ 

80-Point New Caslon Italic 

When, in the course of 
human events, it becom 
es necessary for one peo 

ABCDEGH12345678 

86-Point New Caalon Italic 

When, in the course 
of human events, it 

ABCDE12345678 

42-Point New Caslon Italic 

When, in the cou 

A BCDE12345 

48-Point New Caslon Italic 

When, in the c 

ABCD12345 






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6ART, by nature, type, canvas or clay. 
Unhampered by restrictions undue. 

Is desired by the high-brow 
And admired by the shy-brow, 

Appreciated by all — e’en you. ” 

IFE is short, Art is 
long. Life, listless to 
lessons of yesterday, 
is wantonly wasted 
by both youth and 
age in everlastingly 
striving to salvage something from 
nothing. c/° True Art in Advertis¬ 
ing Typography is longest because 
there’s a lesson of yesterday and 
a thought of tomorrow in all good 
typography that’s done today.cX 5 
By careful calculations, by clever 
combinations, and by thoughtful 
blending and elbow-bending, we 
strive to bring together tried and 
true elements of Advertising Ty¬ 
pography in such an unaffected 
manner that your message will 
magnetically make millions look, 
linger, desire to acquire, heed and 
need, pause, ponder and purchase. 

Frederic Nelson Phillips, inc. 

T ypographersWho Prove ItWith Proofs 
314 East 23rd Street 
New York City 


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CASLON BOLD 

8-Point Caslon Bold [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among: the powers of the earth, the separate and equal station to which the 
laws of nature and of nature’s God entitles them, a decent respect to the opinions 
of mankind requires that they should declare the causes which impel them to the 

6-Point Caslon Bold [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which the 
laws of nature and of nature’s God entitles them, a decent respect to the opinions 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


T 


8-Point Caslon Bold [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of 

8-Point Caslon Bold [ Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


10-Point Caslon Bold [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
assume among the powers of the earth, the separate 

10-Point Caslon Bold [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
assume among the powers of the earth, the separate 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Caslon Bold [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another 

12-Point Caslon Bold [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another 
ABCDEFGHIJKLMNOPQRSTUV 1234567890 





Seneca wrote: “There 
is no great genius with¬ 
out a tincture of mad¬ 
ness r.” From Seneca b.c. 
to Shaw a.d., the truth 
of this is the history of 
the human race . IVe 
contribute to the (fuild 
of the Typographer the 
technical finesse which 
commands its price, but 
we also contribute the 
glowing ardor of the 
zealot,which is priceless 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 

















CASLON BOLD 


14-Point Caalon Bold [Leaded] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to 
ABCDEFGHIJKLMNOP 1234567890 


18-Point Caslon Bold [Leaded] 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the polit 
ABCDEFGHIJK 1234567890 

24-Point Caslon Bold [Leaded] 

When, in the course of 
human events, it become 
necessary for one people 
ABCDEFGHI 1234567 

80-Point Caslon Bold [Leaded] 

When, in the course 
ABCDEFGH 1234 

86 -Point Caslon Bold [Leaded] 

When, in the co 
ABCDEFG 123 

1451 









Heavenly Harmony 
Versus Devilish Discord 


But one thing transcends Type in its 
flexibility to span the whole range 
of emotion—the human voice* Type 
can be made to sigh, to whisper, to 
murmur, to speak, to declaim, to 
shout, to thunder. Type can be made 
to take on the heavenly harmony of 
a Liszt Rhapsody or the devilish dis¬ 
cord of a tipsy teamster’s rendition 
of Un Peu d’Amour. 

We set and arrange Type so that the 
advertiser’s message, which some 
might read and few would heed, is re¬ 
read and often re-re-read, thus etch¬ 
ing upon the tablet of the mind that 
which cannot quickly be expunged. 


Frederic Nelson Phillips, Inc. 


Typographers Who Prove It With Proofs 

314 East Twenty-third Street 
New York City 









CASLON BOLD 


I 


1 


When, in the 
course of hu 
ABCDE1234 


When, in th 
e course of i 
ABCDE 12 

54-Point Caslon Bold 

When, in t 
he course 
ABCD 12 


1471 









M. 


M 

\<jrg 

M 

\ffZ2? 


•m. 




LOST 

Two Eyes 

C^J 

It is one of the trite tragedies 
of Advertising. The reader's 
eyes are lost to you when your 
Advertisement is dwarfed by 
giant neighbors, who rob it of 
light, liberty and the pursuit of 
currency. Yet, as the diamond 
among rhinestones gathers 
a deeper beauty and a more 
fulgent flame from its drab 
environment, so the Adver- 
tisement we set shines the 
more brilliantly by contrast. 
You are always richly repaid 
for the price you may pay for 
Insurance Against Lost Eyes. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty'third St 
New York City 





m 











72-Point Caalon Bold 



84-Point Caalon Bold 




€ 491 













Resolved! 

That IS the only thing 
a man gets out oS his 
business is money, 
it's a good business for 
him to get out of, for— 

“ wretch, concentred 
all in self ”—he has not 
fulfilled his destiny 
which is to add his 
mite to the might of 
human advancement, 
be it mechanical, in¬ 
dustrial or cultural; 
economic, artistic or 
typographic. 


Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

314 East sbrd Street 
New York City 













CASLON BOLD ITALIC 


a 




18-Point Caalon Bold Italic 


When , in the course of human 
events, it becomes necessary 
for one people to dissolve the 
AB CDEFGHIJK 12345678 


24-Point Caslon Bold Italic 


When, in the course of 
human events, it becom 
es necessary for people 
ABCDEFGH 123456 


80-Point Caslon Bold Italic 


When, in the course 
of human events, it 
ABCDEF123456 


86-Point Caslon Bold Italic 


When, in the co 
ABCDE 1234 


48-Point Caslon Bold Italic 


When, in th 
ABCD123 









“ If eyes were made for seeing, 

Then Beauty is its own excuse for being** 

Ralph Waldo Emerson 

B EAUTY has cast its spell since Adam, 
and Beauty will cast its spell till 
Gabriel. All Advertising is a part 
of the crowd clamoring for attention, yet 
Beauty in Advertising is apart from the 
crowd. The make-up man can’t bury it. 
The mail-order man can’t smother it. The 
poster-type man can’t trample it. Beauty 
beside the Beast only makes Beauty glow 
more radiantly. Here, Beauty in Typog¬ 
raphy is first thought, second nature and 
sixth sense. We set Advertisements which 
transmute into beautiful and appropriate 
type effects the spirit of a mercantile insti¬ 
tution and the meaning of its merchandise. 
We take infinite pains, content to let the 
gains take care of themselves. 


Frederic nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

3I4 EAST TWENTY-THIRD STREET, NEW YORK CITY 







GARAMOND OLD STYLE 


I 


I 


6-Point Garamond Old Style [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: 

6-Point Garamond Old Style [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 


8-Point Garamond Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them a decent respect 
to the opinions of mankind requires that they should declare the causes which 

8-Point Garamond Old Style [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent respect 
to the opinions of mankind requires that they should declare the causes which 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnop 1234567890 

10-Point Garamond Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 

10-Point Garamond Old Style [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefgh 1234567890 


12-Point Garamond Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 

12-Point Garamond Old Style [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
ABCDEFGHIJKLMNOPQRSTUV abcdefgh 1234567890 


ff 531 









A WARRANT OF 

ARREST on SIGHT 

ACK in 1574, Du 
Bartas warbled, rhap' 
sodically, that the Eye 
is the Window of the 
Soul. Were he living to'day, he 
would term the Eye, matter - of- 
factly, the Window of the Sale. If 
Advertising is to motivate the Mind 
to action, it has to mesmerize the 
Eye at attention. Every grace and 
gift of the Guild of Typography 
are banded and blended here to 
make Advertising Composition, 
through beauty, dignity, virility and 
visibility, arrest the eye on sight 


FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 EAST 23rd STREET, NEW YORK 























*---* 

i GARAMOND OLD STYLE 


14-Point Garamond Old Style 

When, in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them with another, and to as- 
ABCDEFGHIJKLMNOPQRS abcdefg 1234567890 


18-Point Garamond Old Style 

When, in the course of human events, it 
becomes necessary for one people to diss 
olve the political bands which have conn 
ABCDEFGHIJKL abcdefg 1234567890 


24-Point Garamond Old Style 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the polit 
ABCDEFGHIJKL 1234567890 


When, in the course of h 
ABCDEFGHI1234567890 


When, in the course o 
ABCDEF 1234567890 




Frederic Nelson Phillips, inc. 



Much Advertising is like 
signaling to Mars—the 
message gets off, but it 
never gets there. Even 
the copy with a thrill is 
“some mute, inglorious 
Milton”, if its voice is 
not heard in the Market- 
Place. You could not 
make us write Advertis¬ 
ing; we are content to 
make Advertising right. 
We set Advertisements 
with forethoughtful cal¬ 
culation ofline and letter, 
of type faces and margin¬ 
al spaces, of balance and 
beauty, of virility and vis¬ 
ibility, because what the 
Eye does not perceive, 
the Mind cannot receive. 



3 I 4 EAST 23 RD STREET, NEW YORK 


a><ns4^s£TBi 


TYPOGRAPHY 














i_^ A ^^™^U D „AIL L J_1 

48-Point Garamond Old Style 

When, in the cou 

' / 

rse of human eve 

ABCDEF123456 

60-Point Garamond Old Style 

When, in the 
course of hum 

ABCD 12345 

72-Point Garamond Old Style 

When, in th 

ABCD 1234 








Why We TKave Wo 
(Competition In 
(Composition jJ' 

feCdUSC—we didn’t become 
Typographers wholly for gain, but 
to “obey that impulse.” Because 
—we are not merely setting up 
Advertising Copy, but setting up 
a standard of Advertising Com¬ 
position, which has been the 
admiration and the education, and 
the inspiration, and— bravo !—the 
imitation of the entire guild. 
Because—we would rather be first 
in the character of our work than 
first in the capacity of our works 
though, oddly enough, the two 
go together, like right and left leg. 


Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 

314 East 23rd Street 
New York City 


3 

A 


ir 

w 

3 

A 

.A. 

$ 

w 

a 

A 

A. 

ft 

* 


W 

0 

A 

JK 

I 

V 

0 

A 

*fjW 


f 



































GARAMOND OLD STYLE 

ITALBC 


6-Point Garamond Old Style Italic [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel them to the separation. 

6-Point Garamond Old Style Italic [SbKd] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and. equal station to which the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel them to the separation. 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234367890 

8-Point Garamond Old Style Italic [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and 
of nature's God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 

8-Point Garamond Old Style Italic [SoZid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and 
of nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Garamond Old Style Italic [. Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them, a decent respect 

10-Point Garamond Old Style Italic [SoZtd] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them 'with another, and to 
assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s Goa entitles them, a decent respect 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Garamond Old Style Italic [Leaded] 

When , in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 

12-Point Garamond Old Style Italic [SoZid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another , and to assume among the powers of the earth, the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 






H IS name is Napoleon. His 
deeds are epic. What 
counts in a Man is the con¬ 
sistency of his brain, and in 
an Advertisement the virility 
and visibility of its message, 
not the space he or it occu¬ 
pies. We have the guildsman’s 
deeper pride in setting a small 
Advertisement which seeks 
every eye than in setting a page 
Advertisement which every 
eye seeks. Here is offered the 
conceded best in Typography 
at the charges of the conscien¬ 
tious rest of Typographers. 

FREDERIC NELSON PHILLIPS, INC. 
Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 



































GARAMOND OLD STYLE ITALIC 

14-Point Garamond Old Style Italic [ Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the 
laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should 
declare the causes which impel them to the separation. We 
hold these truths to be self-evident: That all men are cre- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

18-Point Garamond Old Style Italic [ Leaded ] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them with 
another, and to assume among the powers of the 
earth, the separate and equal station to which 
the laws of nature and of nature’s God enti- 
ABCDEFGHIJKLMNOPQRS 1234567890 

24-Point Garamond Old Style Italic [Leaded] 

When, in the course of human even 
ts, it becomes necessary for one people 
to dissolve the political bands which 
have connected them with another, 
and to assume among the powers of 
ABCDEFGHIJKLM 1234567890 

I<SI I 









Typography That 
Fits Like A Fownes 

To our notion, selecting 
the Type is every whit as im- 
portant as setting it* Adver- 
rising Composition may be 
over-refined, like the vestal, 
who blushingly termed a boot¬ 
legger a bootlimber* Or, it 
maybe rowdishly roustabout, 
like the churl, who, not con¬ 
tent with calling a spade a 
spade, blurted out that it 
was a damned shovel* Here, 
Typography must fit its theme 
like a Fownes; must bespeak 
the message before it speaks 
it; must frame the picture, 
bind the book, gild the lamp 
and tapestry the background 

Frederic Nelson Phillips, Inc* 

Typographers Who Prove It With Proofs 

314 East Twenty-third Street 
New York City 


t 

a 

i 

l 

i 

It 

i 

It 

1 
it 

s 

2 
* 

It 

1 

3 

* 

it 




Ji 







GARAMOND OLD STYLE ITALIC 

30-Point Garamond Old Style Italic 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the politi 
ABCDEFGHI 1234367890 

36-Point Garamond Old Style Italic 

When, in the course of hu 
man events, it becomes nec 
ABCDEFGHI 1234567 


48-Point Garamond Old Style Italic 

When, in the course 
of human events it b 

ABCDEF 123456 

6-Point to 48-Point Garamond Italic—Swash Characters 

e g j: k? XT 

1631 




M. 


-*Md 


Do Tou 

Pay Enough Attention To 

ATTENTION? 

No matter how bulging the 
beads of perspiration which 
pearl a Copywriter's brow 
in the travail of creation, he 
might as well whisper down 
a well or apostrophize the 
thunder, if he doesn’t get 
Attention to his printed lines. 
We are Specialists in Atten¬ 
tion-Getting. We grasp its 
transcendent importance. We 
bring to the Guild of Typog¬ 
raphy affinity of purpose and 
elasticity of mind that stretch 
to the finer phases of Adver¬ 
tising, not simply a galaxy of 
some fine Advertising Faces. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 EAST 23RD STREET 
NEW YORK CITY 











GARAMOND BOLD 


6-Point Garamond Bold [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature and 
of nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 

6-Point Garamond Bold [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature and 
of nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 
ABCDEFGHIJKLMNOPQRSTU V WXYZ 1234567890 


8-Point Garamond Bold [ Leaded ] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 

8-Point Garamond Bold [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Garamond Bold [ Leaded ] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 

10-Point Garamond Bold [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Garamond Bold [Leaded] 

When, in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them one with another, and to 

12-Point Garamond Bold [Solid] 

When, in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them one with another, and to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

I65I 




Crediting Coue with discovery 
of a sixth sense is incredible! Ad¬ 
vertising Men, and Typographers 
who prove it with proofs , have for 
these many, many moons signalled 
thatself-same sense—theseatofall 
senses: Evoking the eye by invok¬ 
ing beauty ofline, grace of design, 
dignity and balance, light faces 
for right places, and dark faces 
in stark places, the mind is made 
into a receptive mood—then the 
message, of truth tersely told, re¬ 
peated "day by fay”forces that 
impulse of the sixth sense to Break 
the Barriers that Bar the Buying. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
3 14 East Twenty-third Street 
New York City 












GARAMOND BOLD 


r 


: 


14-Point Garamond Bold [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another 
ABCDEFGHIJKLMNOPQRSTUV 1234567890 


18-Point Garamond Bold [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people 
to dissolve the political bands which 
ABCDEFGHIJKLMNOP 1234567890 

24-Point Garamond Bold [Leaded] 

When, in the course of hum 
an events, it becomes necessa 
ry for one people to dissolve 
ABCDEFGHIJKL1234567890 

80-Point Garamond Bold [Leaded] 

When, in the course of 
ABCDEFGH123456789 


48-Point Garamond Bold [Solid] 

When, in the co 
ABCDE 123456 

1671 








YPOGRAPHY, 
as we practise 
it, makes black 

_type read; makes 

white space a green oasis; 
makes borders which dec- 
orate, not desecrate; makes 
each line-o’-type a Hogar- 
thian line of beauty; makes 
much of trifles, for “small 
sands make the mountains; 
moments make the years,” 
and altruistic love of the 
thing you do makes you great 
in the doing of it, from lay¬ 
ing the corner-stone of a 
cathedral to laying corner- 
rules of an advertisement 

FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 



















\ -- 


----* 

1 * -—™ 

KENNERLEY 

-* 


10-Point Kennerley [ Leaded ] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind re' 
quires that they should declare the causes which impel them to the 
separation. We hold these truths to be self'evident: That all men 
are created equal; that they are endowed by their Creator with cer' 
tain unalienable rights; that among these are life, liberty, and the 

10-Point Kennerley [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind re' 
quires that they should declare the causes which impel them to the 
separation. We hold these truths to be self'evident: That all men 
are created equal; that they are endowed by their Creator with cer' 
tain unalienable rights; that among these are life, liberty, and the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi 1234567890 

12-Point Kennerley [Leaded] 

When, in the course of human events, it becomes neces' 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station 
to which the laws of nature and of natures God entitles 
them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to 

12-Point Kennerley [SoKd] 

When, in the course of human events, it becomes neces' 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to 
ABCDEFGHIJKLMNOPQRSTU abcdefg 1234567890 

I69I 







CINDERELLA 

Yet undiscovered by the Mer¬ 
chant Prince, Typography used 
to be the Cinderella of Advertis¬ 
ing,while her sleekand haughty 
sisters—Plan and Copy—fared 
to fine balls and received all the 
flowers and flattery. Today, 
there is scarcely a man who 
does not know the Premier 
Place of Fine Typography in 
Advertising and the Premier 
Advertising Typographers, too. 
Dignity forbids us to say more 
and equity forbids us to say less. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 


Jj _ KENNERLEY : 

14-Point Kennerley {Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOP abcdefgh 1234567890 

18-Point Kennerley No. 1—Special Loner Descending Letters [ Leaded] 

When, in the course of human events, it be' 
comes necessary for one people to dissolve the 
political bands which have connected them 
ABCDEFGHIJKLMN abcdefg 1234567890 

18-Point Kennerley No. 2 [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which ha 
ABCDEFGHIJKLMNO1234567890 

24-Point Kennerley [ Leaded] 

When, in the course of human 
events, it becomes necessary 
for one people to dissolve the 
ABCDEFGHIJK1234567890 

30-Point Kennerley 

When, in the course of 

ABCDEF 1234567890 

I71J 








JL 


m 

W[ 



The Cat 

That Won’t Scat 

The Advertisement set by us, 
like the fabled cat that won't 
scat, has nine lives. Drown it 
in a sea of space; hang it in the 
middle of the page; shoot it in¬ 
to an obscure corner; smother 
it under Punk Pills For Pasty 
Potato-Peelers; choke it against 
a Grab-And-Git Sale, yet up 
it bobs, meowing insistently, 
imperiously and irrepressibly 
for the attention of the reader. 


FREDERIC NELSON PHILLIPS, INC. 
Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
NewYork City 


Jk 




& 

A 





















KENNERLEY 


36-Point Kennerley 


When, in the cour 

ABCDE 12345678 


48-Point Kennerley 


When, in the c 

ABCD123456 


60-Point Kennerley 



72-Point Kennerley 









TYPOGRAPHY 






a dvertising Composition 

T i. used to be a grope-and-hope 
lottery, as with the farmer who 
plants by the light of the moon 
and reaps by the grace of Heav¬ 
en. You never knew whether to 
expedl a Set-Up or an Upset; 
the Turtle Doves of Harmoni¬ 
ous Fonts or the Kilkenny Cats 
of Quarrelsome Types. Today, 
Advertising Composition is a 
known quantity, and due to us, 
we are bold enough to believe, 
it is a known quality, as well. 
Our function is simply this—to 
make Black-and-White read. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 EAST 33rd STREET, NEW YORK 



















^WWVWWWVVWWV»V»V»VV" 

l-£! 

10-Point Kennerley Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold 

10-Point Kennerley Italic [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold 
ABCDEFGHIJKLMMOP^RSTUVWXTZ 1234567890 

12-Point Kennerley Italic [ Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con' 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws 
of nature and of natures God entitles them, a decent respect 
to the opinions of mankind requires that they should declare 

12-Point Kennerley Italic [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con - 
nected them with another, and to assume among the powers 
of the earth the separate and equal station to which the laws 
of nature and of natures God entitles them, a decent respect 
to the opinions of mankind requires that they should declare 
ABCDEFGHIJKLMMOP^RSTUVWX 1234567890 

14-Point Kennerley Italic [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to as' 
sume among the powers of the earth, the separate 
and equal station to which the laws of nature and 
ABCDEFGHIJKLMHOPQRST U 1234567890 


ENNERLEY ITALIC 






^ ^*°**^^ ) ^!* e5 *^° ^ 0< ^5 


This Is The 
'Live Letter” Office 



The greatest "Dead Letter Office” 
is not inWashington. It is in print. 
There, the Letters of the Alphabet, 
those 26 leaden soldiers who have 
conquered and civilized the earth, 
are buried times incalculable in 
badly set Advertisements that eyes 
innumerable never see. To make 
the dead letter a live letter, and 
the dead dollar a live dollar is a Pur¬ 
pose to which we bring all the gifts 
and graces of Aesthetic Art coupled 
with all the innovations and inge¬ 
nuities of Typographic Technique. 

Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 East 23rd Street 
New York City 


4 

T 

5 

& 

4 

4 

7f 

o 

w 

t 

7f 

5 

4 ^ 

4r 

4 

T 

5 

± 

-I- 

7is 






* 


1 


KENNERLEY ITALIC 


18-Point Kennerley Italic No. 1 [Leaded] 

When, in the course of human events, it be - 
comes necessary for one people to dissolve the 
political bands which have connected them with 
another, and to assume among the powers of 
the earth, the separate and equal station to 
which the laws of nature and of nature’s God 
ABCDEFGHIJLKMHOP 21 RS 1234567890 


18-Point Kennerley Italic No. 2 [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to 
assume among the powers of the earth, 
the separate and equal station to which 
the laws of nature and of nature’s God 
ABCDEFGHIJKLMH 1234567890 

24-Point Kennerley Italic [Leaded] 

When, in the course of human 
events , it becomes necessary for 
one people to dissolve the politi 
cal bands which have connected 
ABCDEFGHIJK 123456789 











It’s The Potter, 
Not The Claxj 

Clay lies at the hand of every 
potter. It ivas Josiah IDedg- 
rnood, not his clay, that set 
IDedgmood IPare upon the 
tables of Royalty. Dreamer of 
dreams, he move a gleaming 
tapestry of fancy that, literal" 
ly, came doum to earth. Type 
belongs to every Typogra- 
pher, but the fruition of our 
ambition, to muster the ser¬ 
ried ranks of fonts and faces 
into messages of beauty and 
dignity and of ringing elo¬ 
quence,—this is not competi¬ 
tive. The Superlative never is. 

Frederic Nelson Phillips 

Typoqraphers Who Prove U Wilh Proofs 1 lnc * 

314 East Tu»eut•g-Third Street 

Neu> 1 ]ork Citij 













FORUM 


WHEN, IN THE COURSE OF HUMAN EVENTS. 
IT BECOMES NECESSARY FOR ONE * 1234567890 

12-Point Forum 

WHEN, IN THE COURSE OF HUMAN 
EVENTS, IT BECOMES NECE ' 1234567890 

14-Point Forum 

WHEN, IN THE COURSE OF HU' 
MAN EVENTS, IT BEC' 1234567890 

18-Point Forum 

WHEN, IN THE COURSE O 
F HUMAN EVENTS, 02345 

24-Point Forum 

WHEN, IN THE COU 
RSE OF HUMAN'123 

80-Point Forum 

WHEN, IN THE 
COURSE O' 1234 

86-Point Forum 

WHEN, IN TH 
E COURSE -12 

48-Point Forum 

WHE'1234 





/ALL works of quality must 
bear a price in proportion to 
the skill, time, expense, and 
risk attending their invention 
and manufacture. Those 
things called dear are, when 
justly estimated, the cheapest; 
they are attended with much 
less profit to the artist than 
those which everybody calls 
cheap. Beautiful forms and 
compositions are not made by 
chance nor can they ever in 
any material be made at small 
expense. A composition for 
cheapness and not for excel¬ 
lence of workmanship is the 
most frequent and certain 
cause of the rapid decay and 
entire destruction of arts and 
manufactures. — Ruskin 


Frederic Nelson Phillips, inc. 


Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 









GOUDY OLD STYLE 


6-Point Goudy Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the polit¬ 
ical bands which have connected them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they should declare the causes 
which impel them to the separation. We hold these truths to be self-evident: That all men 

6-Point Goudy Old Style [SoZid] 

When, in the course of human events, it becomes necessary for one people to dissolve the polit¬ 
ical bands which have connected them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they should declare the causes 
which impel them to the separation. We hold these truths to be self-evident: That all men 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 

8-Point Goudy Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary ror one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 

8-Point Goudy Old Style [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqr 1234567890 

10-Point Goudy Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 

10-Point Goudy Old Style [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef 1234567890 

12-Point Goudy Old Style [ Leaded ] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

12-Point Goudy Old Style [SoZid] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRSTU abcdefg 123456789 





<A STATUE, <A SUNSET, 
*A SET'UP 

Wine was more sparkling and 
savory when sipped out of a stork- 
legged glass, than out of a thick 
tumbler, yet it was the same wine. 

Breakfast carries a keener relish 
when served upon an embroidered 
Madeira cloth, than upon a bare 
board, yet it is the same breakfast. 

The Advertisement set by us im¬ 
presses even the untutored mind, 
which, though not conscious of 
the cause, is thrilled by the effect, 
be it a statue, a sunset or a set-up. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 







GOUDY OLD STYLE 

14-Point Goudy Old Stylo [Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them 
with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station 
to which the laws of nature and of nature’s 
God entitles them, a decent respect to the 
ABCDEFGHIJKLMNO abcdefg 1234567890 


18-Point Goudy Old Style [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which ha 
ve connected them with another, and 
to assume among the powers of the 
earth, the separate and equal station 
ABCDEFGHIJK abode 1234567890 

24-Point Goudy Old Style [Leaded] 

When, in the course of human 
events, it becomes necessary 
for one people to dissolve the 
political bands which have c 
onnected them with another, 
ABCDEFGHIJ 1234567890 

I8jI 





<8 

<8 

<8 

€ 

<8 

<8 

<8 

i 

€ 


1 

<g 

i 

4 

<8 


4 

<s 

<8 

<8 


€ 

« 

<w 

€ 

4 



Invisible , Yet Indivisible 
From Our W or\ 

(^YCany a man doesn’t know what 
makes good taste, but he does 
know what tastes good, be it 
potted tongue or prepossessing 
typography. The oft-heard com¬ 
ment, “I can tell a Phillips Set-Up 
on sight,” means that though we 
are not permitted to sign our work 
with our good name, we sign it 
with our good taste—a trademark 
to which registry in Washington 
could give no surer protection. 


FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 East 23RD Street 
New York City 


JUUUULQJUUULSUULBJIJLJIJL^ 









GOUDY OLD STYLE 


l 


1 


When, in the course of 
human events, it becom 


ABCDEFG1234567890 


When, in the course 
of human events, it 


ABCD 1234567890 


42-Point Goudy Old Stylo 

When, in the cou 
rse of human ev 

ABCDE1234567 

48-Point Goudy Old Stylo 

When, in the c 

ABCD 123456 

{8*1 








othing is truer than this: words 
unread are words that are 
dead. What, pray, has better 
stuffin it than a hymn-book? 
Yet, a tattered hymn-book is 
no earthly, or heavenly, use 
because nobody wants to 
pick it up. The Eye is Cer¬ 
berus to the Mind. It is the 
grim guardian who decides 
what shall pass in and what 
shall stay out. cX 3 We set 
Advertisements that silhou¬ 
ette themselves against the 
Desert of the Page; that can 
not be drowned in a Sea of 
Space; that get to the eye, 
through the mind, at the sale 


Frederic Nelson Phillips, Inc. 

Typographers Who Trove It With "Proofs 
314 East Twenty-third Street 
New York City 





GOUDY OLD STYLE ITALIC 


6-Point Goudy Old Style Italic [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s Qod entitles them, a decent respect to 
the opinions of mankind requires that they should declare the causes which impel them to the separation. 
We hold these truths to be self-evident: That all men are created equal; that they are endowed by 

6-Point Goudy Old Style Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God entitles them, a decent respect to 
the opinions of mankind requires that they should declare the causes which impel them to the separation. 
We hold these truths to be self-evident: That all men are created equal; that they are endowed by 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1 234567890 

8-Point Goudy Old Style Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature's Qod entitles them, a decent respect to the opinions of mankind 
requires that they should declare the causes which impel them to the separation. 

8-Point Goudy Old Style Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature's Qod entitles them, a decent respect to the opinions of mankind 
requires that they should declare the causes which impel them to the separation. 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Goudy Old Style Italic [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s Qod 

10-Point Goudy Old Style Italic [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s Qod 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1234567890 


f 

I 


12-Point Goudy Old Style Italic [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers of 

12-Point Goudy Old Style Italic [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers of 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1234567890 

I 87 J 










It "Got” Him; Then 
We Got Him 


An Advertising Agent 
began by sending the ordi¬ 
nary job of typography to 
the ordinary typographer to 
whom tooth-picks and vitri¬ 
fied bricks; diamonds and 
dynamos; chair casters and 
corn plasters look alike. How¬ 
ever, when seeking extraordi¬ 
nary excellence, he gave in¬ 
structions—"Have Phillips 
Set It.” Now, it is a curious 
thing that Excellence is an 
Iron Master. It forms a habit 
that "gets” you. It got this 
man, and we got him, too, 
for all of his Composition 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East 23 rd Street 
New York City 










GOUDY OLD STYLE ITALIC 


14-Point Goudy Old Style Italic 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
assume among the powers of the earth, the separate 
ABCDEFQHIJKLMNOPQRSTU 1234567890 


18-Point Goudy Old Style Italic 

When, in the course of human events, it 
becomes necessary for one people to dis 
solve the political bands which have con 
ABCDEFQHIJKLMNO 1234567890 

24-Point Goudy Old Style Italic 

When, in the course of human 
ABCDEFQHIJK 1234567890 

80-Point Goudy Old Style Italic 

When, in the course of hu 
ABCDEFQ 1 234567890 

86-Point Goudy Old Style Italic 

When, in the course of 
ABCDEF 12345678 

8-Point to 36-Point Goudy Old Style Cursive Initials 

© e PQ%S < &UV‘WXyZ 




Buried Ingots 

Every Newspaper and 
Magazine is a treasure- 
trove of Buried Ingots; 
"the very coinage ofyour 
brain”; golden messages, 
couched in a silvern 
speech, that somebody 
writes — and nobody 
reads. For, Advertising 
must tunnel into the 
Mind through the Eye. 
There is no other way. 
Our bull’s-eye is the Eye. 
Our function is to make 
Good Typography make 
Good Copy make good. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 












---ww-* 

GOUDY BOLD } 

6-Point Goudy Bold [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 

0-Point Goudy Bold [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8-Point Goudy Bold [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth the separate 
and equal station to which the laws of nature and of nature's God 
entitles them, a decent respect to the opinions of mankind requires 

8-Point Goudy Bold [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God 
entitles them, a decent respect to the opinions of mankind requires 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Goudy Bold [ Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which 

10-Point Goudy Bold [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Goudy Bold [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Goudy Bold [SoJtd] 

When in the course of human events it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUV 1234567890 

I91J 





Setting Up The Standard 
In Setting Up 


j (ark 



TWAIN once observed 
\^_J} that the happiest man is he 
who can take off his hat to Himself. 
We have never tried nor even wished 
to be Cheap Typographers, because it 
would make us feel cheap. Instead of 
lopping off a few cents per hour, we 
believe in heaping on more care per 
job. We have found that setting up 
and living up to a Standard not only 
makes one sleep better nights, but 
keeps one wideawake attending to 
more and more business in the daytime. 

Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 East 23rd Street 
New York City 













GOUDY BOLD 


14-Point Goudy Bold [Leaded] 

When, in the course of human events, it 
becomes necessary for one people to dissolve 
the political bands which have connected 
them with another, and to assume among 
ABCDEFGHIJKLMNOPQR1234567890 


When, in the course of events, it 
becomes necessary for one people 
to dissolve political bands which 
ABCDEFGHIJKLM 1234567890 


24-Point Goudy Bold [Leaded] 

When, in the course of hu 
man events, it becomes ne 
cessary for one people to 
ABCDEFGH 1234567890 


When, in the course of 
ABCDEF1234567890 

86-Point Goudy Bold 

When, in the cou 
ABCDEFG 12345 

1931 







SP= 

8 



We Give 

A Jongue To Type 

We aim to humanize Advertis¬ 
ing with the vibrancy of the voice; 
the mesmerism of the eye; the 
impetuosity of the gesture, those 
miraculous three, which, present 
in spoken salesmanship that sells 
’em while it tells ’em, stunt and 
blunt so much silent salesman¬ 
ship by their absence. “You set 
Advertisements that speak”-—a 
tickled client’s comment—is the 
highest encomium that could be 
paid to warming up cold type. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
NEW YORK CITY 


l»C " ? " “^x-. J " »>C” 


JD 













GOUDY BOLD 


r 




42-Point Goudy Bold 


When, in the c 

ABCDEF 1234 


48 Point Goudy Bold 


When, in the 

ABCDE1234 


60-Point Goudy Bold 


When, in t 

ABC 1234 


72-Point Goudy Bold 


When, i 

ABC 123 
















Capturing the Eye 
is the Whole Battle 

A baby cooes, or a thrush sings, 
or a poppy inclines its tired head 
artistically, because each does it 
naturally. Alexander Pope said, 
“All Nature is but Art, unknown 
to thee”. We favor simple type 
arrangement, because Simplicity 
isNature’s recipe for Art. What is 
farther away, yet nearer to view, 
than simple snow upon a moun¬ 
tain-peak? W e set advertisements 
the artistic naturalness of which, 
“unknown to thee,” captures the 
eye, for capturing the eye is the 
whole battle in an advertisement. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 
















96-Point Goudy Bold 




120-Point Goudy Bold 



l97l 








The Hopeful Hen 
That Sat Upon The 
China Egg 

S' 

C,The hen that sat upon the china 
egg had the proper principles of 
propagation and praiseworthy per¬ 
severance, but she didn’t, because 
she couldn’t, produce. The Guild 
of Typography demands far more 
than copious fonts and creditable 
intentions. Our success, if we may 
be pardoned for alluding to a minor 
matter of major significance, is due 
to cleaving single-mindedly and 
sincerely to the Idea that if you give 
the finest there is, competition will 
leave you alone, but clients won’t. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 











GOUDY BOLD ITALIC 


I 


i 


6-Point Goudy Bold Italic [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 

6-Point Goudy Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


8-Point Goudy Bold Italic [ Leaded ] 

When,in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them u/ith another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s Qod entitles them, a 
decent respect to the opinions of mankind requires that they should declare 

8-Point Goudy Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s Qod entitles them, a 
decent respect to the opinions of mankind requires that they should declare 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Goudy Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which 

10-Point Goudv Bold Italic [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which 
ABCDEFQHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Goudy Bold Italic [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 

12-Point Goudy Bold Italic [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
ABCDEFQHIJKLMNOPQRSTUV 1234567890 







TYPOGRAPHY 


Intentions are like fainting 
ladies—they miss their purpose 
unless they are carried out. Ifyou 
have intended to take counsel 
with us about the Typography 
of your Advertisements, allow 
us to suggest that our equipment 
was never so compact, yet com¬ 
plete; that our work was never 
so characterful and individual¬ 
istic; that the roll of our clients 
is akin to a Burke’s Peerage 
of the Guild of the Advertiser. 

Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
3I4 EAST 23RD STREET 
NEW YORK CITY 

—. 


f 















_ GOUDY BOLD ITALIC _ 

14-Point Goudy Bold Italic [Leaded] 

When, in the course of human events, it 
becomes necessary for one people to dissolve 
the political bands tvhich have connected 
them with another, and to assume among 
ABCDJEFQHIJKLMNOPQR 1234567890 

18-Point Goudy Bold Italic [Leaded] 

When y in the course of human ev 
ents, it becomes necessary for one 
people to dissolve the political band 
ABCDEFQHIJKLM 1234567890 


24-Point Goudy Bold Italic [Leaded] 

When, in the course of hum 
an events, it becomes necess 
ary for one people to dissolve 
ABCDEFQH 1234567890 

30-Point Goudy Bold Italic [Leaded] 

When, in the course of 
ABCDEF 1234567890 


When, in the corns 


ABCDEF 123456 






We C an ’t Unboil . 
The Hard-Boiled 



,E can’t sell Typography to 
the man who attaches no 
importance to beauty, dig¬ 
nity, suitability and visi¬ 
bility; nor to the man who makes 
the lowest price he can get the high¬ 
est price he will pay; nor to the man 
who, affecting to be contemptuous 
of public taste, jocularly derides the 
masses as “them asses”; nor to the 
man who treats an Advertisement 
with abbreviated respect and calls it 
an “ad”; nor to the man who con¬ 
ceives Advertising as space to be 
billed, instead of soil to be tilled. 


FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Trove It With "Proofs 
314 East 2 3rd Street 
New York City 
















GOUDY BOLD ITALIC 


1 


1 


42-Point Goudy Bold Italic 


When, in the co 

ABCDE123456 


48 Point Goudy Bold Italic 


When, in the c 

ABCDE 1234 


60-Point Goudy Bold Italic 

When, in t 


ABC 1234 


72-Point Goudy Bold Italic 

When, in 


ABC 12 3 









j|N the conception 
and execution 
of Composition 
we mean to have 
the Advertiser’s Copy be a 
gleam of gold in the quartz 
of dullness; a slither o’ lean 
within the fat of sameness; 
a spire silhouetted against 
the skyline of flatness; a 
green and beckoning island 
set in the vast ocean of the 
page sailed by surfeited eyes. 


Frederic N£lson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 EAST 23RD STREET, NEW YORK CITY 



















GOUDY HAND TOOLED 


10-Point Goudy Hand Tooled [ Leaded ] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them, 
a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Goudy Hand Tooled [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
ABCBEFGHXJKLMN OPQRSTU V W 123456789 

14-Point Goudy Hand Tooled [ Leaded ] 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to assume 
ABCBEFGHIJKLMNQPQR1234567890 

18-Point Goudy Hand Tooled [Soiid] 

When, in the course of human ev 
ents, it becomes necessary for one 
people to dissolve the political ha 
ABCBEFGHIJKLM 1234567890 

24-Point Goudy Hand Tooled [Solid] 

When, in the course of hum 
an events, it becomes neces 
sary for one people to dissol 
ABCBEFGHIJ123456789 

11 ° 51 







“Oh, Say You 

Can See,’ If We Set It 



^ou might just as well put your 
copy into the fire as put the fire 
into your copy—when nobody 
sees it. “It is so soon I am done 
for, I wonder what I was begun 
for/' We are Eye Specialists. We 
demand of every Advertisement 
we set that it must have twice the 
visability that its space equitably 
entitles it to expect. We demand 
that the expression of the type' 
face must enhance the impression 
of the merchandise. And—we sell 
Attention,proved with proofs,not 
Intentions, claimed with claims. 



FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 

314 East 23 RD Street 

New York City 


£ 
























GOUDY HAND TOOLED 


30-Point Goudy Hand Tooled 


When, in the course of 
human events* it beco 
rnies necessary for peop 

ABODE F GH1234567 


36-Point Goudy Hand Tooled 


When, in the cour 
se of human event 

ABCDEFG12345 


42-Point Goudy Hand Tooled 


When, in the co 

ABCDEF 1234 


48-Point Goudy Hand Tooled 


When, in the 



11071 


















OUR HOBBY, HABIT A HD 
HALLMARK 1H TYPOGRAPHY 

he globe'girdler, 
who, plied with 
questions about 
his impressions 
of Rome, the Eternal City, 
retorted that “they serve better 1 
spaghetti in America,” proved 
that whilst he saw everything, 
he noticed nothing. All Ad' 
vertising is seen in a shadowy, 
subconscious way, but we 
set Advertising to be noticed. 
Not “he that runs may read,” 
but he that reads shall run 
to buy is our hobby, habit 
and hallmark in Typography. 


Frederic Nelson Phillips, inc. 

Typographers Who Prove h With Proofs 

314 EAST 23 rd STREET - NEW YORK 










GOUDY MODERN 


12-Point Goudy Modern [ Leaded ] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station to which the 
laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires they should de¬ 
clare the causes which impel them to the separation. We hold 
these truths to be self-evident: That all men are created equal; 
that they are endowed by their Creator with certain unalie 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

14-Point Goudy Modern [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
separate and equal station to which the laws of 
nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that 
they should declare the causes which impel them 
ABCDEFGHIJKLMNOPQRSTUVW 1^34567890 

18-Point Goudy Modem [ Leaded ] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to 
assume among the powers of the earth, 
the separate and equal station to which 
the laws of nature and of nature’s God 
ABCDEFGHI JKLMN OPQ^ 123456 789 


I109I 






Resolved 

THAT we shall go on 
Striving to make each 
Client pensively wish 
that his wares were 
quite on aparity with 
our ownTypographic 
Idealization of them 


Frederic Nelson Phillips, Inc. 
Typographers Who Prove It With Proofs 
314 East 23 rd Street 
New York City 









GOUDY OPEN 


l 


i 


18-Point Goudy Open [ Leaded] 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to 


assume among the powers of the earth, 
the separate and 
ABCDEFGHIJKLMNOP 12,34567890 


equal station to which 


24-Point Goudy Open [Leaded] 

When, in the course of human 
events, it becomes necessary f 
or one people to dissolve the 
political bands which have c 
onnected them with another, 
ABCBEFGHIJKLM 12,34567 

30-Point Goudy Open [ Leaded] 

ABCBEFGHIJKLMNY 
OPQRSTUVW 12,3456 


86-Point Goudy Open [Leaded] 














IDEALIZATION 

Miss Rose Stahl, condens¬ 
ing a world of meaning into 
a word capsule, once declared 
that the hardest task an actress 
has is to live up to her press 
agent. q We undertake the 
Fine Art of Composition with the 
steadfast resolve that the hardest 
task the advertiser shall have 
is to make his goods, however 
deserving, live up to our 
Typographic Idealization of 
them. After all is prated and 
printed, the Mind cannot heed 
what the Eye does not read. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York City 


























CLOISTER BOLD ITALIC 


6-Point Cloister Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the taws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that 

6-Point Cloister Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that 
ABCDEFGHJJKLMNOPQRSTUVWX YZ 1234567890 

8-Point Cloister Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature ’s God entitles them, a decent respect to the 

8-Point Cloister Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature*s God entitles them, a decent respect to the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Cloister Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God 

10-Point Cloister Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Cloister Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 

12-Point Cloister Bold Italic [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 






Character 


Every font of type has its 
charadters,but some faces of 
fonts lack character. Even 
a long face with character 
carries more weight than a 
strong face of no character. 
CAd vertisingT ypography, 
as we practise it, refledts 
the character of your wares 
as well as the character of 
our craftsmen. C.Here,with 
fonts and faces of character, 
we model and mold Adver¬ 
tisements into breathing 
beauty and pulling power. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 

314 East 23rd Street 
New York 











14-Point Cloister Bold Italic 

When y in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them with another , and to assume 
ABCDEFGHIJKLMNOPQRSTUVWX 1234567890 

18-Point Cloister Bold Italic 

When, in the course of human events, it 
becomes necessary for one people to dissolve 
ABCDEFGHIJKLMNOPQR 1234567890 


When, in the course of human 
events, it becomes necessary for 
ABCDEFGHIJKLM1234567890 


When, in the course of huma 
ABCDEFGHIJK12345678 


When, in the course of 


ABCDEFGH12345678 


42-Point CloiBter Bold Italic 

When, in the course 
ABCDEFG1234567 


fii5l 




J{ Qrealer Quantity 
of a Known Quality 

/■'TUALlTy is its own paymas- 

'H ter. IPe didn't start out 
I with any thought of being 
J the biggest Typography 
ers. IPe soon discovered, 
however, that being the best 
Typographers leads unfair 
ingly to being the biggest. 
EntireTenth Floor of build- 
ing. FourTelephoneTrunk 
Lines. Day and Night 
Composition. IPe’re now 
circumstanced to offer a 
greater Quantity of that 
Quality which has made us 
more sought than seeking. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove ll With Proofs 
314 East 23rd Street 
Neu? IJork Citq 
















CLOISTER BOLD ITALIC 


1 


48-Point Cloister Bold Italic 


When, in the cour 

ABCDEF123456 


60-Point Cloister Bold Italic 


When, in the c 

ABCD123456 


72-Point Cloister Bold Italic 


When, in th 

ABCD1234 


6-Point to 72-Point Cloister Bold Italic Special Characters 

oA C B C D 6 Q J SM ^ <P % 

T *V T $u 3 a " ” ' 


|u7l 


ff >y f 


<V *W 







Successful Advertising is the 
conservation of conversation. In 
the English of the American, it 
is the ability to say a mouthful 
and shut up. As you work with 
language, we work with lineage. 
Our conservation of costly space, 
without deterioration of conspic¬ 
uous display, allows frequency of 
insertion and repetition of im¬ 
pression, which, alone, will get 
people to go buy, instead of go by. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 

NEW YORK CITY 





















PARSONS 



1 


6-Point Parsons [Leaded] 

U?hen, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature's Qod entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. IVe hold these truths 

6-Point Parsons [Solid] 

TDhen, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature's Qod entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the seoaration. IVe hold these truths 
AbCDEFQHlJKLMmNIlOPQRSTUUllPXllZ 1234507890 

8-Point Parsons [ Leaded ] 

IVhen, in the course of human events, it becomes necessary for one people 
to dissolve the political bands tvhich have connected them rvith another, and 
to assume among the poivers of the earth, the separate and equal station to 
tvhich the lams of nature and of nature’s Qod entitles them, a decent respect 
to the opinions of mankind requires that they should declare the causes 

8-Point Parsons [Soil'd] 

IVhen, in the course of human events, it becomes necessary for one people 
to dissolve the political bands tvhich have connected them tvith another, and 
to assume among the potvers of the earth, the separate and equal station to 
tvhich the lams of nature and of nature’s Qod entitles them, a decent respect 
to the opinions of mankind requires that they should declare the causes 
AbCDEFQHlJKLMmNllOPQRSTUUIDXlJZ 1234567890 


10-Point Parsons [ Leaded] 

IDhen, in the course of human events, it becomes necessary for one 
people to dissolve the political bands ivhich have connected them 
rvith another, and to assume among the poivers of the earth, the 
separate and equal station to ivhich the laivs of nature and natures 

10-Point Parsons [Solid] 

IDhen, in the course of human events, it becomes necessary for one 
people to dissolve the political bands ivhich have connected them 
ivith another, and to assume among the poivers of the earth, the 
separate and equal station to ivhich the laivs of nature and nature’s 
ABCDEFQHl J KLMHIN UOPQRSTUUIDXIJZ 1234567890 

12-Point Parsons [ Leaded ] 

IDhen, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands ivhich 
have connected them with another, and to assume among 

12-Point Parsons [Softd] 

IDhen, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands ivhich 
have connected them ivith another, and to assume among 
ABCDEFQHlJKLMmNnOPQRSTUUlDX 1234507890 

I119I 




\ 


yr*mnnrrrinnmrrr^ 

O o 

o O 

1 Matches For Sale! 1 

® T TERE, a piece of copy is \ 

l JLJ. not regarded as adver- Z 

tising, but as an advertisement. « 

l We read it to the last line j 

o before we set the first one, for Z 

how can you go about a thing l 

% at all intelligently, if you don’t ; 

o know what it’s all about? The Z 

» feeling and fancy and motive c 

% and meaning, sometimes even ® 

o the rhythm and romance that o 

l the author breathes into his « 

Z copy we weave into our typog- Z 

o raphy. Thus, the two strike a c 

l match without which there’s \ 

Z no instantaneous spark to set Z 

o the reader on fire with desire. « 

c ° 

o o 

o Frederic Nelson Phillips, inc. o 

a o 

6 Typographers Who Prove It With Proofs ° 

o o 

Z 314 East 23rd Street ® 

Z New York City ® 

o o 

o o 

o o 

o o 

o o 

o o 

O O 

o© O 

SLSLSblSLSiSLSiSlJiJLSLSL^ JULfljflJLOJLfl-O-g 


/--- 















PARSONS 


1 


14-Point Parsons 

lDhen, in the course of human events, it be-* 
comes necessary for one people to dissolve 
the political bands which have connected them 
ABCDEFQHlJKLMmNTlOPQRSTU 1234567 


IDhen, in the course of human euents, 
it becomes necessary for one people 
AECDEFQFllJKEMNOPQ 1234567 

24-Point Parsons 

IDhert, in the course of hum 
an euents, it becomes neces 
ABCDEFQH1JKL 1234567 


TUhen, in the course o 
ABCDEFQti 1234567 

86-Point Parsons 

lDhen, in the cours 
ABCDEF 1234567 


Ascenders And Descenders 
In All Sizes 



'AcBCD'S^'Q'WcSKd 

£‘MO'P4JS^Q[] 









We Bump "Jump” 
Right In The Eye 

H OP, Skip and Jump com¬ 
pose, by far, the largest 
number of readers of adver¬ 
tisements. To them, everyday 
is leap-year. Emulating the 
mountain goat, they vault 
from headline to headline. 
We plan, arrange and set all 
copy with these three slippery 
fellows in mind — to make 
Hop stop; to trip Skip; to 
bump Jump right in the eye. 

FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 EAST 23RD STREET 
NEW YORK 




wwwwww 

PARSONS ITALIC 


6-Point Parsons Italic [ Leaded ] 

When, in the course of human evenls, it becomes necessary for one people lo dissolve the 
political bands which have connected them with another, and lo assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature's Qod 
entitles them, a decent respect to the opinions of mankind requires that they should declare 

6-Point Parsons Italic [Solid] 

When, in the course of human events, it becomes necessary for one people lo dissolve the 
political bands which have connected them with another, and lo assume amonq the powers 
of the earth, the separal and equal station lo which the laws of nature and of nature's Qod 
entitles them, a decent respect lo the opinions of mankind requires that they should declare 
ABCDEFQHIJKLMNOPQRSTUVWXIJZ 1234567890 

8-Point ParBons Italic [ Leaded ] 

When, in Ihe course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's Qod entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 

8-Point Parsons Italic [Solid] 

When, in Ihe course of human evenls, it becomes necessary for one people lo 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station lo which 
the laws of nature and of nature's Qod entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 
ABCDEFQHIJKLMmmOPQRSTUVWXVZ 1234567890 

10-Point Parsons Italic [ Leaded ] 

When, in Ihe course of human evenls, il becomes necessary for 
one people lo dissolve Ihe political bands which have connected 
them wilh another, and lo assume amonq the powers of the 
earth, the separate and equal station lo which the laws of nature 

10-Point Parsons Italic [Solid] 

When, in the course of human evenls, il becomes necessary for 
one people to dissolve the political bands which have connected 
them wilh another, and lo assume amonq the powers of the 
earth, the separate and equal station lo which the laws of nature 
ABCDEFGHlJKLMTnmOPQRSTUVWXUZ 1234567800 

12-Point Parsons Italic [ Leaded ] 

When , in the course of human evenls, il becomes neces¬ 
sary for one people lo dissolve the political bands 
which have connected them wilh another, and lo as¬ 
sume among the powers of the earth, the separate and 

12-Point ParsonB Italic [SoMd] 

When, in the course of human evenls, il becomes neces¬ 
sary for one people lo dissolve ihe polilical bands 
which have connected them wilh another, and lo as¬ 
sume among ihe powers of the earth, ihe separate and 
dBCDEFQHlJKLMTTlNROPQRSTUVWXll 1234567890 

f I2 3l 






We Hand It To 
Hand Composition 

S ETTING an advertisement by hand 
may mean a right hand that always 
gets left and a left hand that never gets 
anything right. We employ Hand 
Composition, real Hand Composition, 
ten fingers, count 'em, ladies and gen¬ 
tlemen, when the job demands niceties 
and nuances . We use the marvelous, 
almost miraculous, Lanston Monotype 
when Hand Composition would only 
enhance the expense, but not the effect. 
We got to the typographic top, because 
we "prove it with proofs". We like 
it up there, and weTe going to stay 
there, lonely as yet, but happy, you bet. 


Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proojs 
314 East Twenty-third Street 
New York City 


This advertisement is set, border and body, by hand 


I 

I 

( 




PARSONS ITALIC 


i 


14-Point Parsons Italic 

When, in the course of human evenls, il be¬ 
comes necessary for one people lo dissolve 
the polilical bands which have connecled Ih 
ABCDEFQHIJKLMmmOPQRS 1234567800 


When, in the course of human eve 
nls, il becomes necessary for one 
people lo dissolve Ihe polilical up 
dBCDEFQMlJKLMm 1234567890 

24-Point Parsons Italic 

When, in ihe course of hu¬ 
man events, il becomes ne 
ABCDEFQHl 1254567890 


When, in the course o 
ABCDEFQHl 123456 


When, in Ihe cour 
dBCDEFQ 12345 


L y h l y 


Parsons Italic Special Characters 
In All Sizes 

ACT Oh CJo — [] 


I ml 









W 



Let Our Proof Be Our Proof 

ANY plodder of a typographer 
jlV. can follow instructions. That 
requires no more originality than 
an echo. However, to submit, 
without instructions—" Use own 
judgment" or "Give us your best 
possible"—a proof that is proof 
against revisions demands fore¬ 
sight, hindsight, insight. These are 
not common by a darned sight 
— except here, where the cold 
metal of type is warmed up by the 
guildsman always on his mettle 
to add fresh lustre to the most 
illustrious name in Typography. 

FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York 










PARSONS BOLD 


8-Point Parsons Bold [ Leaded] 

UPhen, in ttie course oj human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume amonq 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature's Qod entitles them, a decent respect to the opinions of mankind re¬ 
quires that thexj should declare the causes which impel them to the separation. We 

0-Point Parsons Bold [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume amonq 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature's Qod entitles them, a decent respect to the opinions oj mankind re¬ 
quires that theq should declare the causes which impel them to the separation. We 
ABCDEFQHU KLMltlN TIOPQRSTUU WXlfZ 1234587800 

8-Point Parsons Bold [Leaded] 

When, in the course of human events, it becomes necessari] for one people 
to dissolve the political bands which have connected them with another, 
and to assume amonq the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s Qod entitles them, a 
decent respect to the opinions of mankind requires that theq should declare 

8-Point Parsons Bold [Soiid] 

When, in the course of human events, it becomes necessarq for one people 
to dissolve the political bands which have connected them with another, 
and to assume amonq the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's Qod entitles them, a 
decent respect to the opinions of mankind requires that theq should declare 
ABCDEFQHIJKLMmNnOPQRSTUUWXIJ'Z 1234507890 



10-Point Parsons Bold [Leaded] 

IDhen, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume amonq the 
powers of the earth, the separate and equal station to which 

10-Point Parsons Bold [Soitd] 

IDhen, in the course of human events, it becomes necessary 
jor one people to dissolve the political bands which have 
connected them with another, and to assume amonq the 
powers of the earth, the separate and equal station to which 
ABCDEFQHIJKLMmmiOPQRSTUUlPXlJZ 1234567890 

12-Point Parsons Bold [Leaded] 

IDhen, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Parsons Bold [Soil'd] 

U7hen, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFQHUKLMmNTlOPQRSTUUU7 1234567890 

f ia71 







IP K* IP *v* «kP IP V» «kP IP V* «IP «V» *sP *v» «lP «v» IP «v» «lP «J3 *v* *vP «v» IP *y* «yP *^P 'V* ^ ^ «^P *v* •J 3 *v* «vP 


«U> «Y» •yp_*v^p 



Brighten Your Lustre 
With The Twinkle Of A Star 

Advertising men are cynical, 
almost clinical in dissecting printed 
claims. However, the typographic 
leadership of this group of guildsmen 
does not rest upon its advertising. 

The advertising rests upon our typo¬ 
graphic leadership. That Agency 
which recently concluded a selling 
presentation with the peroration— 
underscored—that "Frederic Nelson 
Phillips, Inc. Will Set The Copy”— 
and got the account—had the bril¬ 
liancy to brighten its own dazzling 
lustre with the twinkle of a star. 

FREDERIC NELSON PHILLIPS, INC. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 


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PARSONS BOLD 


1 


14-Point Parsons Bold 

IDhen, in the course of Human events, it 
becomes necessarq for one people to dis¬ 
solve the political bands which have con- 
ABCDEFQHlJKLMmNllOPQ 1234567890 


IDhen, in the course, of human 
events, it becomes necessary for 
one people to dissolve the polit- 
ABCDEFQHl JKLMITI1234567890 

24-Point Parsons Bold 

IDhen, in the course of hu 
man events, it becomes ne 
ABCDEFQHl 1234567890 

80-Point Parsons Bold 

IDhen, in the course 
ABCDEFQHl 123456 

86-Point Parsons Bold 

When, in ihe co 
ABCDEFQ12345 

Ascenders And Descenders In All Sizes 

L Parsons Bold Special Characters 

q h k l p u i ” Aiisk “ 

1 11 q|Ji-<T[] 

I I49'l 









The TYPOGRAPHY of 
Cjfrederic Pfelson 'Phillips, Inc. 



In the Composition of Adver¬ 
tisements we bespeak your pat¬ 
ronage not because we do the 
best we know how for you, but 
because we know how to do 
the best for you. Though we 
have an identifying mark, it is 
never affixed to our work for 
others, for the work itself is our 
identifying mark, unmistakable 
and uncopyable,just as in every 
object of beauty and artistry— 

44 ‘Back of canvas that throbs 
The painter is hinted and hidden; 

Into the statue that breathes 
The soul of the sculptor is bidden” 


Typographers Who Trove It With Troofs < 3 14 e. 23RD st., new York 







6-Point Bookman Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold 

6-Point Bookman Old Style [Soiid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8-Point Bookman Old Style [ Leaded ] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare 

8-Point Bookman Old Style [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567800 

10-Point Bookman Old Style [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws 

10-Point Bookman Old Style [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

12-Point Bookman Old Style [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 

12-Point Bookman Old Style [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political bands 
which have connected them with another, and to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456 

Ixjxl 




2 & 

4 - 

4. 

f 

•» 



We Are ISlpt Job Printers 

^ur particular forte is Typography 
for Advertisements. We are not 
] printers any more than we are 
engravers or electrotypers. 

Many of our clients, however, have us do 
the composition for their printing jobs, 
from small cards to booklets and catalogs 
of many pages, from which they have 
electrotypes made for their printer’s use. 

It costs little, if any more, to have us do 
the composition for such jobs and no 
printer, does better. Few can equal it. 

Some of our clients save money by this 
plan through their connection with 
printers who have efficient and economi¬ 
cally managed pressrooms and who are 
glad to get orders on which there is no 
composition to worry and sweat over. 

If a reprint ever is ordered the saving is 
very large because the plates of the orig¬ 
inal job always are available. On your 
next printing job why not have us do 
the composition and have it plated for 
future use? 

Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 
314 East Twenty-third Street 
New York City 








I -_ { 

14-Point Bookman Old Style [Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them 
with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station 
to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opin- 

14-Point Bookman Old Style [Soil'd] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them 
with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station 
to which the laws of nature and of nature’s 
ABCDEFGHIJKLMNOPQRSTUVW 1234 


18-Point Bookman Old Style [Leaded] 

When, in the course of human eve 
nts, it becomes necessary for one pe 
ople to dissolve the political bands 
which have connected them with 
another, and assume among the p 

18-Point Bookman Old Style [Soitd] 

When, in the course of human eve 
nts, it becomes necessary for one pe 
ople to dissolve the political bands 
which have connected them with 
another, and assume among the p 
ABCDEFGHIJKLMN1234567890 

I133I 




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3£y tii 5 ; ;<£ep <«^>; ;<^ <^>; v^. ;<^<y vw». .w vw 0 . .w 

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8 

1 

% 

e Wherever youcAre 

e§ 

8 

m 

S3 

% 

c WecAre Qlose^oyou 


89 

/^\UR well organised and reliable messenger 

1 

SW 

v_y service makes us next-door neighbors to 


S3 

all clients. We have a messenger ready to send 

8 

88 

whenever you call for one. 

33 

80 

We do not permit anyone to tell a client 

$8 


that the first boy to return will be sent right 

gg 

<r\p> 

out. Someone must go when the client wants. 


8? 

If a messenger is required at a specified later 

£S> 

wo 

8& 

time that request is posted on our specially 

s§ 

8P 

designed messenger s schedule board, which 

8 

gg 

is kept with time-clock punctuality. 

88 

«s 

Every one of our messengers is punctual 

os 

(**» 

and trustworthy. You can feel assured that 


g$ 

they will do their part to uphold our policy 

88 

8? 

of always-better-than-necessary service. 

8 

88 

If you sometimes find it necessary to detain 


83 

a messenger we will appreciate your telephon¬ 


1 

ing us so that we can rearrange his schedule. 


83 

Efficient cAnd (Courteous 


§§ 

gs 

telephone Service 

sg 

§2 

No one here will demand your age, the color 

<VCV 

sAS 

£$ 

of your hair, how long you want to talk or 


<35 

AV 

what you want to talk about, before you can 

<%> 

«0 

get connected with the person for whom you 


83 

ask. We don’t care about all those details. 


88 

Telephone time is valuable, we don’t waste it. 


83 

<«$ 

Frederic Nelson Phillips, Inc. 


gw 

Typographers Who Prove It With Proofs 

( r W 

<& 

314 East Twenty-third Street 

•xs 

§§ 

New York City 


83 



88 



83 


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BOOKMAN OLD STYLE 


I 


l 


When, in the course of hum 
an events, it becomes necess 
ary for one people to dissolve 
the political bands which ha 
ABCDEFGHIJK 1234567890 


When, in the course of 
human events, it beco 
mes necessary for one 
ABCDEFG 1234567890 


When, in the course 
of human events, it b 
ABODE 1234567890 

86-Point Bookman Old Style 

When, in the cou 
rse of human ev 
ABCDE 1234567 








PROOFS 

That “Prove It With Proofs 1 

P ROOFS usually are regarded as a 
necessary evil and seldom are well- 
printed—many times different sets of 
proofs on one job vary in size or kind 
of paper. But proofs from us are their 
own proof of excellence. Literally, 
we do “Prove it with Proofs’ 1 . 

Every proof we send out is printed 
on the same color and weight of the 
best standard paper, is done on a cyl¬ 
inder hand proof press, or is an actual 
press proof. 

The roughest proof you get from us 
is a good one, and if you ever need to 
make up a portfolio of a client’s proofs 
or of several clients, you will have a 
perfect match of proofs—no matter 
now long ago, or how recently, we 
furnished them. 

Standardized Proofs doesn’t sound 
like a great deal, but they are one of 
the big little features of our better- 
than-necessary service. 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 










































6-Point Bookman Old Style Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these 

6-Point Bookman Old Style Italic [SoJid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these 
ABCDEFGHIJKLMNOPQRSTUVWXYZ& 1234567890 


8-Point Bookman Old Style Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they 

8-Point Bookman Old Style Italic [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature’s God entitles 
them, a decent respect to the opinions of mankind requires that they 
A B CDEFGHIJKL MNOP QR S T UVWX YZ&* 1234567890 

10-Point Bookman Old Style Italic [ Leaded ] 

'When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 

10-Point Bookman Old Style Italic [Soitd] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Bookman Old Style Italic [Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them with 

12-Point Bookman Old Style Italic [Soitd] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve the 
political bands which have connected them with 
ABCDEFGHIJKLMNOPQRST 1234567890 

f 1371 





Italics- 


When In Doubt, Don’t Use Them 


TALIC types seldom are neces- 
ary except for foreign phrases, 
etc., or for an occasional display 
line to rest the reader’s eye by 



breaking up the monotony sometimes 
occurring when all roman (upright) 
letters are used. 

Italic capitals should be used only in 
conjunction with the lower case letters. 
All capital italic words or lines do not 
look well and are difficult to read. 

Italicized words (and boldface as well) 
when scattered through text matter for 
emphasis usually give a spotty appear¬ 
ance and have a distracting influence— 
causing the eye to rove, rather than 
follow the message as it should be read. 

Never should italic types be letter-spaced. 
Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
New York City 


DISCOURAGE THE PROMISCUOUS USE OF ITALICS 
















BOOKMAN OLD STYLE ITALIC 


r 


t 


14-Point Bookman Old Style Italic [ Leaded ] 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to assume 
among the powers of the earth, the separ- 

14-Point Bookman Old Style Italic [Solid] 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to assume 
among the powers of the earth, the separ- 
ABCDEFGHIJKLMNOPQ1234567890 


18-Point Bookman Old Style Italic [ Leaded ] 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the politi¬ 
cal bands which have connected 
them with another, and to assume 
among the powers of the earth, 
the separate and equal station to 
ABCDEFGHIJKLM 123456789 


24-Point Bookman Old Style Italic [SoKd] 

When, in the course of 
human events it beco 
mes necessary for one 
ABCDEFGH 1234567 

I *391 




Simpleness Shouldn’t 
5Be cAllowed ©o Qo 
©o °She c Mead 

Advertisements, like people, 

should not be dressed alike. 
Beseechments for simplicity in 
typography are often an apology 
for not being able to create any* 
thing else. We counsel neither 
sumptuous effects, nor simple 
effects, but the seemly effect for 
the job to be done. We set ad¬ 
vertising that looks as modest as 
the ivy-laced cottage and adver¬ 
tising that towers as magnificent 
as the clouddancing cathedral. To 
be simple is admirable, but if you 
condense the creed too much 
all that then remains is—“simp.” 

Frederic Nelson Phillips, inc. 

Typographers Who Prove It With Proofs 
314 East 23rd Street 
New York 


















t 




CHELTENHAM BOLD 


6 -Point Cheltenham Bold [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature's God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 

6 -Point Cheltenham Bold [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 
ABCDEFGHIJKLMNOPQRSTU V WXYZ 1234567890 


8 -Point Cheltenham Bold [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s God entitles them, a 
decent respect to the opinions of mankind requires that they should 

8 -Point Cheltenham Bold [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's God entitles them, a 
a decent respect to the opinions of mankind requires that they should 
ABCDEFGH1JKLMNOPQRSTUVWXYZ 1234567890 


10-Point Cheltenham Bold [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to 

10-Point Cheltenham Bold [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Cheltenham Bold [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12 -Point Cheltenham Bold [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVW 1234567890 








ROUSE 

ROTARY 

MITERER 


JL1.LWAYS alert to the ad¬ 
vantages of new devices 
that will save time (which 
means money) for our 
clients, we have recently 
installed this wonderful 
new labor-saving mitering 
machine. In the mitering 
of rules (either brass or 
metal) it saves from one- 
half to two-thirds time as 
compared with the old, 
and now obsolete, 
hand method. 


Frederic Nelson Phillips, inc. 

Typographers Who Trove It With Troofs 

314 East 23rd Street 
New York 




































CHELTENHAM BOLD 

14-Point Cheltenham Bold [Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bands which have connected 

ABCDEFGHIJKLMNOPQR 1234567890 


When, in the course of human ev 
ents, it becomes necessary for one 
people to dissolve the political ban 
ABCDEFGHIJKLM 1234567890 


When, in the course of hu 
man events, it becomes nec 
essary for one people to dis 
ABCDEFGHI 1234567890 

80-Point Cheltenham Bold [ Leaded ] 

When, in the course of 
ABCDEF1234567890 

86-Point Cheltenham Bold [ Leaded ] 

When, in the cows 
ABCDEF 1234567 

[ 143 ] 







OOO-—- 

00000000000000000000000000000000000000 



Why ^4£aw - Trimmer? 


All of our equipment is the labor- 
saving kind. Every lead, slug and 
other bit of spacing material is labor- 
saving. We also have many minor 
and major innovations that conserve 
labor. All of which save time and 
money for our clients. 

When an engraver or an electrotyper 
delivers a block to us it is not trimmed 
to conform with our labor-saving 
equipment. To use it as we receive it 
would require a great deal of time for 
justification to make it fit into any job. 

Before we ever attempt to use an en¬ 
graving or electrotype we square it 
up and trim it with our saw-trimmer 
to the nearest pica size. Thereafter, 
it will fit into any labor-saving unit. 

This is only one of the many uses of 
this machine which is a part of our 
equipment to give the kind of service 
not to be measured in dollars and cents. 

Frederic Nelson Phillips, Inc. 

Typographers Who Prove It With Proofs 
314 East Twenty-third Street 
NewYork City 


OOOOOOOOOOOOOOOOOOOOOOOOOQOOOOOOOOOOOOO0000, 









] 


CHELTENHAM BOLD f 


42-Point Cheltenham Bold 

When, in the co 
urse of human e 

ABCDE 12345 


48-Point Cheltenham Bold 


When, in 



ABCD 12345 



00-Point Cheltenham Bold 


84-Point Cheltenham Bold 



Cmj! 









I 


VANITY 8NITIALS 


1 



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| CHELTE N HA M B OLD ITALIC ; : 

6-Point Cheltenham Bold Italic [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s Cod entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 

6-Point Cheltenham Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s Cod entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJKLMNOPQRS TUVWXYZ 1234567890 

8-Point Cheltenham Bold Italic [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God en¬ 
titles them, a decent respect to the opinions of mankind requires that 

8-Point Cheltenham Bold Italic [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRS TUVWXYZ I234S67890 

10-Point Cheltenham Bold Italic [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station 

10-Point Cheltenham Bold Italic [Solid] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station 
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 

12-Point Cheltenham Bold Italic [ Leaded ] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Cheltenham Bold Italic [Soiid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRS TUVW 123456789 


1 147 1 





| VANITY INITIALS \ 

aj j -ir~i ^nnrir-iriririnnn nn n n n-Viririnni-irinrinriri r > n rinn nnnnnni^nriiT(nnr> r>rir i r i r > * » ^ i r^ i * i ^A A i*r't A 








C 148 1 






CHELTENHAM BOLD ITALIC 


T 



14-Point Cheltenham Bold Italic [ Leaded ] 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to assume 
ABCDEFGHIJKLMNOPQR1234567890 

18-Point Cheltenham Bold Italic [ Leaded ] 

When, in the course of human eve 
nts, it becomes necessary for one 
people to dissolve the political ban 
ds which have connected them wit 
ABCDEFGHIJKLM 123456789 

24-Point Cheltenham Bold Italic [Leaded] 

When, in the course of hu 
man events, it becomes ne 
cessary for one people to 

ABCDEFGHIJK1234567 

80-Point Cheltenham Bold Italic [Leaded] 

When, in the course o 
ABCDEFGH123456 

36-Point Cheltenham Bold Italic [Leaded] 

When, in the cour 

ABCDEFG 1234 

11491 



VANITY INITIALS 


I 










J CHELTENHAM BOLD ITALIC 

42-Point Cheltenham Bold Italic 

When, in the c 

ABCDEF1234 

48-Point Cheltenham Bold Italic 

When, in the 

ABCDE 123 

•60-Point Cheltenham Bold Italic 

When, in t 

ABCD 12 

72-Point Cheltenham Bold Italic 

When, in 

ABC 12 


[ml 





\ VANITY INITIALS 

sr 




1 




f 152-1 





COOPER BLACK 


6-Point Cooper Black [Leaded] 

When, in the course of human events, It becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature*s God 
entitles them, a decent respect to the opinions of mankind requires 

6-Point Cooper Black [Solid] 

When, in the course of human events, It becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires 
ABCDEFGH1JKLMNOPQR8TUVWXYZ U)4f*78H 

8-Point Cooper Black [ Leaded] 

When, In the course of human events, It becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to 

8-Point Cooper Black [Solid] 

When, In the course of human events, It becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to 
ABCDEFGH1JKLMNOPQR8TUVWXYZ 1*34567899 

10-Point Cooper Black [Leaded] 

When, In the course of human events. It becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 

10-Point Cooper Black [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
ABCDEFGHIJKLMNOPQRSTUVWXY 123456789® 

12-Point Cooper Black [ Leaded] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bands which have connected 

12-Point Cooper Black [ Solid] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bands which have connected 
ABCDEFGHIJKLMNOPQRSTU 1X34567890 





VANITY INITIALS 


1 







Til 



T12 



T13 







vz 

f 154 1 




COOPER BLACK 


14-Point Cooper Black [ Leaded ] 

When, in the course of human eve 
nts, It becomes necessary for one 
people to dissolve the political ban 
ds which have connected them wit 
ABCDEFGHUKLMNOP 1234567890 


18-Point Cooper Black [Leaded] 

When, in the course of hu 
man events, it becomes nec 
essary for one people to di 
ABCDEFCHIJ 1234567890 

24-Point Cooper Black [Leaded] 

When, in the course 
ot human events, it 
becomes necessary f 
ABCDEFGH1X34567 

80-Point Cooper Block [Leaded] 

When, in the co 
ABCDEF 123456 

38-Point Cooper Black [Leaded] 

When, in the 
ABCDE1Z345 

fwl 






VANITY INITIALS 




1 



{156] 









COOPER BLACK \ 

48-Point Cooper Black 

When,in t 
he course 
ABCD 123 


60-Point Cooper Black 




72-Point Cooper Black 


IU7l 





3-Point Teague Border No. 322 


Can be made-up to any half-pica size 

! ~~ 


3-Point Teague Border No. 319 
0 Can be made-up into multiples of three points 

« 

a 

« 


6-Point Rosa Border No. 5 


Can be made-up to any half-pica size 

'is £\5V* 




6-Point Inland Border No. 641 



6-Point Holiday Border 



6-Point Engraver’s Border 



Can be made-up into many attractive borders, 
but in rather limited sizes 

65EB9 m 



6-Point Rosa Border No. 9 

-i- 



4—..Cxf* ♦ ♦ —£*** « i * 

Can be made-up to any pica size 


<C. 



6-Point Running Border No. 2 


♦ 

Can be made-up best to any pica size, but small units make nearly any size possible 

pm*** —— 


1 


6-Point Panel Border No. 86 



6-Point Panel Border No. 88 


Can be made-up into multiples only of two picas, plus one pica for corners 


1158 B 













































120-Point Cooper Black 



fi59l 












i TYPE BORDERS 


l 


6-Point Old English Border No. 3 

& Can be made-up to any pica size jfi 

tfe § 


6-Point Teague Border No. 617 




Can be made-up into multiples only of three pieces 


r 




►4f 


6-Point Panel Border No. 55 

m» « «44»»«44P»«f4»» - 44»<»« u » m 

Can be made-up into multiples only of two-and-one-half picas 
plus one pica for corners 


6-Point Newspaper Border No. 254 


►40 



9-Point Parsons Border No. 902 

<31 Can be made-up into multiples only of nine points (© 

<a q g> © 


10-Point Colonial Border No. 101 


3 


Has right and left hand characters 
Can be made-up best into multiples only of 20 points 


H 


% 


5 


10-Point Colonial Border No. 102 


4* 

4 


Can be made-up into multiples only of 10 points 

4 


4 

4 


12- Point Inland Border No. 1241 



I i6ol 








FRANKLIN GOTHIC 

Jk §m ^ ^nn *v%rw v ) r% 't> it> ^> ^^ <^AAPMM> ^ MM MIAA n vn (T«tmV> rv*n r^oor^ if 3L 

4-Point Franklin Gothic [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s Cod entitles them, a decent respect to the 

4- Point Franklin Gothic [Solid] 

When, in the course of human events. It becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

6-Point Franklin Gothic [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among tho powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind requires that they should 

5- Point Franklin Gothic [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind requires that they should 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

6- Point Franklin Gothic [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among: the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare 

6-Point Franklin Gothic [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among: the powers of the earth, the separate and equal 
station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8-Point Franklin Gothic [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws 
of nature and of nature's God entitles them, a decent respect 

8-Point Franklin Gothic [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws 
of nature and of nature's God entitles them, a decent respect 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Franklin Gothic [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

10-Point Franklin Gothic [Solid] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVWX1234567890 





T UV jn^ i» n rWW Wi i < ,l ii» l » l » , « , « . > .*. 0,.*. ». ^A . *~^/s****+^*mA.**'mAm*m*mA*a***~*********l+*^<***'**A**** l >l'*A***** t J 

j TYPE BORDERS j 


12-Point Gray Open Square Border 


zmzzfmmi 


[I 


Can be made-up into any pica size 



12-Point Village Border No. 1203 



12-Point Village Border No. 1204 



12-Point Holiday Border 



12-Point Parsons Border No. 1322 


HmmmmrammMmmmmmmmmminis 


Can be made-up into any pica size 



llllllltl 



12-Point Parsons Border No. 1301 


©©©©©©©©©©©S'©©©©©©©©©©®© 


<31 

( 3 ) 


Can be made-up into any pica size 

© © 


© 

© 


12-Point Cleland Border No. 1214 


m Has right and left-hand characters S3 

Can be made-up best into multiples only of six picas, plus two picas for corners, 
but any pica size can be made-up 

38 SS ^£€2 


I162I 













FRANKLIN GOTHIC 


12-Point Franklin Gothic [Leaded\ 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bands which have connected them 

12-Point Franklin Gothic [Solid] 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bandswhich have connected them 
ABCDEFGHIJKLMNOPQRSTU1234567890 

14-Point Franklin Gothic [Solid] 

When, in the course of human events, 
it becomes necessary for one people 
to dissolve the political bands which 
ABCDEFGHIJKLMNOP 1234567890 


When, in the course of human 
events, it becomes necessary 
ABCDEFGHIJK 1234567890 

24-Point Franklin Gothic 

When, in the course of 
human events, it beco 
ABCDEF 1234567890 

30-Point Franklin Gothic 

When, in the course 
ABCD1234567890 

36-Point Franklin Gothic 

When, in the cou 
ABCDE 123456 

I163J 





\ TYPE BORDERS 



12-Point Engraver’s Border 



12-Point Haftel Border No. 1 




12-Point Cloister Border No. 1236 



Can be made-up into any pica size—pointing in or out 
Corners are two units mitred at 45 degrees 


2*5 


12-Point Inland Border No. 1240. 

mmm 


sS 


m 


■Tjiffil »j h ib|[bi HH iillBi UU tills] mw 'mm 


Has right- and left-hand characters 
Can be made-up best into multiples only of two picas 


m 


u 



12-Point Village Border No. 1201 

S|l5:SII5:SII5:SII5:2ll5:2M5:Sli5:2ll5:2!l5:Sll5:jS 

H 


Can be made-up best into multiples only of two picas, 
but extra characters make any pica size possible 


II 


1321 


^al££ 

” 



11641 


















































































































































































































FR AN KLIN GOTHIC 

» AAAAAA ^^^^^AM^MAAMA#AH^A^PI^#APMAPIPMAA^0A0A •^i i '^ , ii A n r^ i A> pH nn r^ r^i p^ f^ i *y% a yv\r>rv%^% J v* i i ^^vw i ij 


42-Point Franklin Gothic 



72-Point Franklin Gothic 




) 



















I 


TYPE BORDERS 


l 


12-Point Art Border 


Can be made-up into multiples only of three picas 
plus two picas for corners 

4 ® 


12-Point American Border No. 1225, Open 

Can be made-up into any pica size ^8* 

«G» 4* 


12-Point Klondike Border 



12-Point American Border No. 1219 



14-Point Colonial Border No. 141 



18-Point Linear Border 



18-Point Village Border No. 1802 


$ 


ITT- 


Can be made-up into multiples only of two picas 



j plus three picas for corner pieces 



O SI 



I i66j 






























































































































































































































































































































4-Point Century Expanded [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have 
connected them with another, and to assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold these truths to be self-evident: That all men 


4-Point Century Expanded [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have 
connected them with another, and to assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's God entitles them, a decent respect to the opinions of mankind require that they 
should declare the causes which impel them to the separation. We hold these truths to be self-evident: That all men 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abode 


A BCD BFQ HIJ KLM N OPQR3TU V W XT Z 


1234567890 


5-Point Century Expanded [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal stations to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 

5- Point Century Expanded [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among: the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqbstuvwxyz 1234567890 

6 - Point Century Expanded [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolye the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind requires that they Bhould 

6 -Point Century Expanded [Solid] 

When, in the course of human eventB, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among: the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s 
God entitles them, a decent respect to the opinions of mankind requires that they should 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqbstuvwxyz 1234567890 


7-Point Century Expanded [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 

7- Point Century Expanded [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw 1234567890 

8 - Point Century Expanded [ Leaded ] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God 

8 -Point Century Expanded [Solid] 

When, in the course of human events, it becomes necessary for one 
people* to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklm 1234567890 


[167! 





18-Point Village Border No. 1802 



18-Point Haftel Border No. 2 



18-Point Haftel Border No. 3 



IS-Point Holiday Border 



I 168 J 





































































































































































\ CENTURY EXPANDED \ 

ft&k ^n-inn nnn r n -innn ^nnnnn ^^ r~*‘V%'‘v*y%^i i ^rv*i'"‘'"‘'^ i '^*v^t 3L 

10-Point Century Expanded [ Leaded ] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 

10-Point Century Expanded [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
ABCDEFGHIJKLMNOPQRSTUVW abcdefgh 1234567890 

12-Point Century Expanded [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 

12-Point Century Expanded [Soitd] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
ABCDEFGHIJKLMNOPQRSTUVWX 1234567890 


* ^E^rnTRY^EXIPAN D E D ITALIC 


1 


4-Point Century Expanded Italic 

When, tn the course of human events, it becomes necessary for one people to dissolve the political bands which have 
connected them with another, and to assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the opinions of mankind requires that they 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1X31667890 


5-Point Century Expanded Italic 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God, entitles them, a decent 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 113*567890 


6 - Point Century Expanded Italic 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123*567890 

7- Point Century Expanded Italic 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 128*567890 


8 -Point Century Expanded Italic 

When , in the course of human events , it becomes necessary for one 
people to dissolve the political bands which have connected them, with 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123*567890 

10-Point Century Expanded Italic 

When , in the course of human events ,it becomes necessary 
for one people to dissolve the political bands which have con - 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1231*567890 

12-Point Century Expanded Italic 

When, in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
ABCDEFGHIJKLMNOPQRSTUVW 123*567890 


11691 








18-Point Village Border No. 1803 



18-Point Village Border No. 1804 



18-Point Cheltenham Border No. 1846 



18-Point Teague Border No. 1802 

Can be made-up into multiples only of three picas 

..rTJf-O />&•••.> 

• fj r * ‘ 





18-Point Inland Border No. 1840 


* ■ 


prn 

iB 


Has right- and left-hand characters 
Can be made-up best into multiples only of three picas 


& 


m 


n 

x 


18-Point American Border No. 1805 


4 4 4 4 4 4 4 4 4 4 4 4 4 4 % 


4 

4 


Can be made-up into multiples only of one-and-one-half picas 

& 4 


4 

4 


18-Point Teague Border No. 18 



11701 





















































































6 -Point Lightline Title Gothic No. 8 
WHEN, IN THE COURSE OF HUMAN EVENTS, 
IT BECOMES NECESSARY FOR ONE PEOPLE 
TO DISSOLVE THE POLITICAL BANDS WHICH 
\ HAVE CONNECTEDTHEM WITH ANOTHER, AND 

TO ASSUME AMONG THE POWERS OF THE 
EARTH, THE SEPARATE AND EQU 1234567890 


6 -Point Lightline Title Gothic No. 4 
WHEN, IN THE COURSE OF HUMAN 
EVENTS, IT BECOMES NECESSARY FOR 
ONE PEOPLE TO DISSOLVE THE POUT 
ICAL BANDS WHICH HAVE CONNECTED 
THEM WITH, ANOTHER AND TO ASSU 
ME AMONG THE POWERS 1234567890 



10-Point Alternate Gothic 


6 -Point Alternate Gothic 
Whan, In the coorss of human events, It becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
the powers of the earth, the separate and equal station to 
which the laws of nature and of nature’s God entitles them, 
ASCDEF6HUKLMN0PQRSTUVWXYZ 1234567890 

8 -Point Alternate Gothic 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, and 
to assume among the powers of the earth, the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
connected them with another, and to as¬ 
sume among the powers of the earth, 
the separate and equal station to which 
the laws of nature and of nature’s God 
entitles them, a decent respect to the 
ABCDEFGHIJKLMNOPQRSTU 1234567890 




i 


COPPERPLATE GOTHIC 


I 


6 -Point Copperplate Gothic No. 1 

WHEN, IN THE COURSE OF HUMAN EVENTS, IT 
BECOMES NECESSARY FOR ONE PEOPLE TO 
DISSOLVE THE POLITICAL BANDS WHICH HAVE 
CONNECTED THEM WITH ANOTH 1234007800 


6 -Point Copperplate Gothic No. 2 

WHEN. IN THE COURSE OF HUMAN EVEN 
TS. IT BECOMES NECESSARY FOR ONE 
PEOPLE TO DISSOLVE THE POLITICAL 
BANDS WHICH HAVE CONN 1234907890 

6 -Point Copperplate Gothic No. 8 
WHEN. IN THE COURSE OF HUMAN 
EVENTS. IT BECOMES NECESSARY 
FOR ONE PEOPLE TO DISSOLVETHE 
POLITICAL BANDS W 1234567890 

6 -Point Copperplate Gothic No. 4 

WHEN. IN THE COURSE OF 
HUMAN EVENTS. IT BECOME 
S NECESSARY FOR ONE PEO 
PLE TO DISSOL 1234567890 

12-Point Copperplate Gothic No. 1 

WHEN, IN THE COURSE 
OF HUMAN EVENTS, IT 
BECOMES NECESSARY 
FOR ONE 1234567890 


12-Point Copperplate Gothic No. 2 

WHEN, IN THE COU 
RSE OF HUMAN EV 
ENTS, IT BECOMES 
NECESSARY FOR O 
NE TO 1234567890 


12-Point Copperplate Gothic No. 8 

WHEN, IN THE C 
OURSE OF HUM 
AN EVENTS, IT B 
ECOMES NECES 
SAR 1234567890 


12-Point Copperplate Gothic No. 4 

WHEN, IN THE 
COURSE OF H 
UMAN EVENTS, 
IT BECOMES N 
E 1234567890 


[171] 










1 


TYPE BORDERS 


I 


18-Point Village Floret Border 




Can be made-up into multiples only of nine points 
Can also be used as 9-point border in multiples only of one-and-one-half picas (r^r 
Lack of right- and left-hand characters handicap its use the 9-point way 


3 


?*? 


18-Point Klondike Border 



24-Point Antique Border 



24-Point Inland Border No. 3640 


■SB; 

□hxjlch: 

as" 

as 

■SB"; 

b1 1 Loa 

ae 

as 

a 

a 

Car 

Has right- and left-hand characte 
be made-up best into multiples only 0 

a 

rs 

f four picas 

a 1 



24-Point Village Floret Border 




Can be made-up into any pica size 
Can also be used as 12-point border in multiples only of two picas 
Lack of right- and left-hand characters handicap its use the 12-point way 



?&?+> 

I172J 





























































































































\ TYPE BORDERS 


24-Point Holiday Border 



36-Point Adam Border No. 1 



! 173 1 







































IMPORTED FRENCH BORDERS 


•“t 

\ 

Hi 


l 


Note —These imported borders are limited in quantity, 
some being only 8 inches in length, but many combinations 
can be had, thus making possible a border of a given size. 

No. 900-A 



No. 901-B 


90^000 000 


$88 £88 

888 ***£8888 

v* 880 

8oo*v»ooo 

800 *v* OOO 

doo *v» 80006 


. *v* < 


)*v*< 


>«v* 


Can be made-up to any pica size 

No. 11 No. 6 


No. 902-C 

X||X=X||X=X||X=X||X=X||XSX 

OSm Can be made-up to any pica size || J| 


X 




I! 





No. 12 

No. 2 

No. 13 

No. 903-D 

X||^| 

M 

||—||*P||— 


I —1| ^||— \\+S> || 

|| ||=|| 

1—1*^ 11=11 «r» |=| 

Can be made-up to any pica size 

| || = || #*• ||=|| 

— 

KP 

•v* 

.1 

No. 2 

No. 14 

No. 6 


n 


No. 904-E 

Can be made-up to any pica size 


No. 1 


I! 

No. 2 



No. 905-F 

XDXXXDXXXDXXXDXXXDXXXDXXXDXXXDXXXDXXXDXXXDXX 
MQOQ XQ09 XO0D XO0# XO0D XOD# XQ09 XQ2D XO£># x33# XoSS 


•C70X 

xxox 

X# 

XQ 

90 

XX 


Can be made-up to any pica size 

xs 

XQ 

No. 7 

( 174 I 


•OOK 

X *S 2 

85 

•X 






No. 906-G 




Can be made-up into many attractive borders, 
but in rather limited sizes 
50 linear inches only 



No. 1 No. 3 No. 4 No. 8 



No. 909-L 


Can be made-up into many attractive borders, 
but in rather limited sizes 
50 linear inches only 


r 


COOPER ORNAMENTS 


? 



cQp C<\p 


6 Point to 60 Point 







1175 3 
























































MODERN FLOURISHES 

rn /iyTyT»/» »Yr ^ ^/T vfT>/Tv>^> «> 




19 23 29 30 


























































r l Sl^i/ W WW WWW^WWlWVWWWWWWWWWVWWWWWWW^WWWWVWWWVWWWWWWWf 

DECORATIVE INITIALS 


f 


48-Point Cloister Initials 






Also all the other twenty-one letters of alphabet 
72-Point Cloister Initials 




Also all the other twenty-three letters of alphabet 


48-Point Dutch Initials 



Also all the other fourteen letters of alphabet 


96-Point Dutch Initials 



Also all the other twenty-three letters of alphabet 






























































































24-Point Missal Initials 

gecoefieBi 

36-Point Missal Initials 

gecoafi 

© n i a m k 

Also all the other fourteen letters of alphabet 

48-Point Missal Initials 

ffiQOQQ 

Also all the other twenty-one letters of alphabet 


36-Point Burford Initials 



Also all the other twenty letters of alphabet 


48-Point Burford Initials 



Also all the other twenty-one letters of alphabet 



1178 B 






















































& 


g 

•3 

<§?|p 

I 




l 


W aIa \|if ^ 


MONO 

TYPE 

WITH WHICH WE 
“PROVE IT WITH PROOFS’’ 
IN TYPOGRAPHY 
FOR ADVERTISEMENTS 


FREDERIC NELSON PHILLIPS, Inc. 

**Typographers Who Prove It With Proofs ” 
314 East Twenty-Third Street 
New York 
































) 

o 

( - 

o 

) 


Monotype Faces 

WITH WHICH WE 
PROVE IT WITH PROOFS” 
IN TYPOGRAPHY 
FOR ADVERTISEMENTS 


By adding, to our already complete hand equipment, six 
of the latest and most advanced Monotype Typesetting 
Machines, a Monotype Sorts Caster and a Monotype 
Lead-and'Rule Caster, we are able to announce a revolu' 
tion in setting up type and a revelation in bringing down 
cost for advertising composition. 

These marvelous understudies for ten fingers, through 
the superior handling of our expert operators, almost think 
and cast metal with the mettle, sensitiveness and surety 
hitherto only possible to the human hand. 

On many classes of work the saving of time and charges 
that we can effect our clients is very great with no sur- 
render whatever of that individuality, virility and vish 
bility upon which our reputation rests for composition 
that has no competition. 

All the Monotype Faces shown on the following pages 
are available at all times in unlimited quantities because we 
have, in our own private matrix library, complete matrix 
equipment of everything shown here. Therefore, we have 
sufficient type always to completely set any number of 
advertisements. 

Each Monotype Face is listed by the name of the foun' 
dry type to which it is very similar, together with the 

f 1831 


Monotype number by which it is correctly known. This 
plan was adopted for the convenience of our clients in 
designating Monotype Faces from foundry type faces. 

The copy for the specimens of the various types is 
the same throughout and the smaller sizes are shown 
both solid and leaded. These features are for comparative 
purposes. A glance will show you how one face or size 
compares with another. 

In several of the medium and larger sizes there are 
words at the ends of lines divided incorrectly. The sacri- 
fice of correctness was to gain nearly uniform spacing 
and to point out that those particular faces or sizes are 
not always practical (for the faces or sizes referred to) in 
the narrow width of line used here. 

The borders are shown made-up as they can be used, 
with notations giving information which tells at a glance 
if the border selected is practical for the size required. 
Many can be made up into very attractive combinations 
if a little care and study is given. Consult us for sug¬ 
gestions of combinations. 

The four last pages show a number of “stunts” which 
graphically illustrate the flexibility of spacing Monotype 
Faces. While they are purely “stunts” and require addi¬ 
tional time, they are practical and can be used when 
necessary to secure special effects. 

The installation of the Monotype, with its attendant 
economies, make Frederic Nelson Phillips, Inc., alike the 
choice of those who seek the genuinely fine in composition 
at moderate price and the stickler who demands the utmost 
finest in composition, unmindful of price. 

Frederic Nelson Phillips, Inc. 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

CASLON OLD STYLE No. 337E 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


8-Point Caslon Old Style No. 337E [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should de¬ 
clare the causes which impel them to the separation. We hold these truths to be self-evi- 

8-Point Caslon Old Style No. 337E [So/td] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should de¬ 
clare the causes which impel them to the separation. We hold these truths to be self-evi- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678 

10-Point Caslon Old Style No. 337E [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
10-Point Caslon Old Style No. 337E [So/*d] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk 1234567890 

12-Point Caslon Old Style No. 337E [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 

12-Pt. Caslon Old Style No. 337E [So/td] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have con¬ 
nected them with another, and to assume among the powers 
ABCDEFGHI JKLMNOPQRSTUV abcdefg 1234567890 

14-Point Caslon Old Style No. 337E [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume am- 

14-Point Caslon Old Style No. 337E [So/idJ 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume am- 
ABCDEFGHIJKLMNOPQRS abcdef 1234567890 


1185! 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

MONOTYPE STRIP RULES § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

2MI0L 


2M3IL 


2M4IL 


6MI0L 


6M20L 


6M4IL 


3M6IL 


4M8IL 


5M9IL 


6M95L 


3M328L 


SM448IL 


6M68L 


6M620L 


m 

« 


mm 


mm 


wm 


6M844L 


6M938L 


6M357L 


7M96IL 



I2M740L 



1x861 
























18-Point Caslon No. 337 

When, in the course of human events, it 
becomes necessary for one people to dis 
solve the political bands which have con 
nected them with another, and to assume 
ABCDEFGHIJKLMNOP 1234567890 

22-Point Caslon No. 337 

When, in the course of human eve 
nts, it becomes necessary for people 
to dissolve the political bands which 
ABCDEFGHIJKL 1234567890 

24-Point Caslon No. 337 

When, in the course of human 
events, it becomes necessary for 
people to dissolve the political 
ABCDEFGHIJ 1234567890 


When, in the course of hu 
ABCDEFGH 1234567890 


When, in the course 
ABCDEFG 1234567 

{187! 




oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE STRIP BORDERS 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

2M929N 


6M760N 


6MI39N 


6MS93N 



6M592N 




6MIS7N 

ESH5ES25S5E5E5E5E5H5E5ESH5H5H5HS2SH5H5H5E5E5H5E5H5H5E52S25Z5H5H5E52SE5H5H5H5E5c!525H5E5H5^H 

6M664N 

II I || 11 11 I ll ll ll II II II ll ll I II ll ll ll ll II 11 II II I ll I 11 ll ll 1 ll ll ll II II II I II ll ll II II II WM 

6M768N 

6M138N 


6M597N 


6M761N 


6M594N 


6M596N 


6M369N 


6M641N 


2M980N 


5M98SN 


4M982N 


ii88i 



























oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

CASLON OLD STYLE ITALIC No. 337G § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


8 -Point Caslon Old Style No. 337G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another , and to assume among the powers of the earthy 
the separate and equal station to which the laws of nature and o' nature's God entitles them t a 
decent respect to the opinions o' mankind requires that they should declare the causes which im¬ 
pel them to the separation. We hold these truths to be self-evident: That all men are created 

8-Point Caslon Old Style No. 337G [So/td] 

When , in the course of human events , it becomes necessary for one people to dissolve the political 
bands which have connected them with another , and to assume among the powers of the earthy 
the separate and equal station to which the laws of nature and of nature's God entitles therriy a 
decent respect to the opinions of mankind requires that they should declare the causes which im¬ 
pel them to the separation. We hold these truths to be self-evident: That all men are created 
AB CDEFGHIJKLMNOPQRS TUVWXYZ 1234367890 

10-Point Caslon Old Style No. 337G [Leaded] 

Wheriy in the course of human events y it becomes necessary for one people to 
dissolve the political bands which have connected them with another , and to 
assume among the powers of the earthy the separate and equal station to which 

10-Point Caslon Old Style No. 33 7G [SoZicZ] 

Wheny in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another , and to 
assume among the powers of the earthy the separate and equal station to which 
ABCDEFGHIfKLMNOP^RSTUVWXYZ 1234567890 

12-Point Caslon Old Style No. 33 7G [Leaded] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the earthy 

12-Point Caslon Old Style No. 337G [SoZ*d] 

Wheny in the course of human events , it becomes necessary lor 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the earthy 
ABCDEFGHIJKLMNOP^RSTU VWXYZ 1234567890 

14-Point Caslon Old Style No. 33 7G [Leaded] 

Wheny in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another , and to assume among the 

14-Point Caslon Old Style No. 337G [SoZ*</] 

Wheny in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another , and to assume among the 
A B CD EFGHIJKLMNOP^RS TUVWXYZ 1234567 


I189J 


oooooooooooooooooooooooooooooooooooooooooooocooooooooooooooooooooooooooooooooooooooooooooooooooo 

8 MONOTYPE BORDERS § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6 -Point No. 402 N 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

8 I 

8 Can be made-up into any half-pica size 5 

8 00 O 

6 -Point No. 403 N 
EP 

S? Can be made-up into any half-pica size 

S? *3 

p SP % 

6 -Point No. 771 N. Corner 6 -Point No. 772 N 

Q©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©©€)(© 

3 © 

Can be made-up into any half-pica size © 

3 © 

Q Q © 


6 -Point No. 158 N. Corner 6-Point 443 N 

Can be made-up into any half-pica size 



6 -Point No. 807 N 

K X 

K. Can be made-up into any half-pica size X 

K X 

K K X 


6 -Point No. 66 N 


Can be made-up into any half-pica size 

* 


6 -Point No. 443 N 

0 OOOOOOOOOOOOOO0OOOOOOOOOOOOOOOOOO0O0OOOO0OOOOOO 

o o 

O Can be made-up into any half-pica size 0 

0^0 

000 


6 -Point No. 480 N 


i®®®®®®®®®®®®®®®®®®®®©®®®®®®®®®®! 
Can be made-up into any half-pica size 
© 


®®®® 
© 
© 
© 
© 


6 -Point No. 270 N 



6 -Point No. 251 N 

al£a|Ka|caicatealealu|satutsalutea|ea|eaSeaSeals2SsalsaSsa|eaSea|cafs2Ssatsa|eateateaSea|sa|ca|eAtea|KaSca|ca|catealca|fial»Sea|catcatca|caSc 

& Jfc 

Can be made-up into any half-pica size & 

* ft 

Jfc ate & 


1190 5 









CASLON ITALIC No. 3371 


18-Point Caslon Italic No. 3371 

When, in the course of human events , it bee 
omes necessary for one people to dissolve the 
political bands which have connected them 
with another and to assume among the powers 

ABCDEFGHIJKLMNOP 123436789 

22-Point Caslon Italic No. 3371 

TV hen, in the course of human events , it 
becomes necessary for one people to diss 
olve the political bands which have con 
ABCDEFGHIJKLM 1234367890 

24-Point Caslon Italic No. 3371 

When, in the course of human even 
ts, it becomes necessary to dissolv 
AB CDEFGHIJKL 123456789 

30-Point Caslon Italic No. 3371 

lichen, in the course of huma 
ABCDEFGH123456 7890 

36-Point Caslon Italic No. 337i 

IFhen , in the course of 

AB CDE123436 789 

12-Point to 36-Point Caslon Italic No. 3371—Swash Characters 

ab c eg fjfMAfP r pv Thy > <, 

11911 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE BORDERS § 

ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooocoooooooooooooooooooooooooo 


6-Point No. 41N 

♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 

♦ Can be made-up into any half-pica size ♦ 

♦ ♦ 

a. jk. A 


6-Point No. 670. 6-Point No. 771N. Corner No. 772N 

© 3 - . m e v' ,= 3 ©©© 


3 ©©© 


30 


Can be made-up into any pica size 


© 


© 


6-Point No. 421N 

•••••••••••••••••< 






Can be made-up into any half-pica size 


6-Point No. 683N 


(P'b (J 5 ®^ (PS (J 5 ^ 


C 

€ 

£ 


Can be made-up into any pica size 
Corners are two units mitred at 45 degrees 


D 

3 


8-Point No. 357N 


Can be made-up into multiples only of eight points 


8-Point No. 61N 

ftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftftft 

B 

0 Can be made-up into multiples only of eight points 

m m 


m 

ft 

ft 


9-Point No. 67 2 


/^n /^n /^S 


* 

i 


Can be made-up into multiples only of fourteen points 
Corners are two units mitred at 45 degrees 


> 


10-Point No. 678 Corner 6-Point No. 480N 

jO Can be made-up into multiples only of two picas, [L 

plus ten points for dorners 7w 

Is Corners are 6-Point No. 480N, justified in J 

« (L 





























oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ CASLON BOLD No. 79J § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


6 -Point Caslon Bold No. 79J [Leaded\ 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 

6 -Point Caslon Bold No. 79 j [So/td] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature s God entitles them, a decent respect to the opinions of mankind re- 
9 the y should declare the causes which impel them to the separation. We 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8 -Point Caslon Bold No. 79J [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
8 -Point Caslon Bold No. 79J [So/id] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Caslon Bold No. 79J [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume, among 
the powers of the earth, the separate and equal station to 

10-Point Caslon Bold No. 79J [So/*d] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume, among 
the powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Caslon Bold No. 79J [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12- Point Caslon Bold No. 79 J [So/t'd] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE BORDERS § 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 


to-P oint No. 13N 

<§>#<§><§> ^>>#^» <§><#><§> ■#<§><§>#^> <§><§><§><§><§> 

<§> Can be made-up into multiples only of ten points ^ 

#<#><§> 


12-Point No. 11N 


4 Dcbc^c|Dc}D 4 DC^<^c|DC^cjDc}DC^(^cjDcfccfcc^cbc| 3 c|D 4 DC^ 4 D 

c|o Can be made-up into any pica size 

Cp ♦ c{d 

cfc * db 


12-Point No. 720N. Corner 12-Point No. 493N 


c^s 

o^s 

c^o 

C^-0 

( 7^-9 

< 7*0 


!S 82 ! 8 K 83838833 & 382828 & 3 K&H 8888 $ 


Can be made-up into any half-pica sizes 
Can also be used as 6-point border 




<r^o 

<r^o 

<r^o 

cr^o 

<r^o 

<r^o 

<r+o 

<TfO 


12-Point No. 536N 



12-Point No. 453N 



12-Point No. 719N 



12-Point No. 600N 



12-Point No. 496N 



1194 ! 


















































When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which hav 
ABCDEFGHIJKLMNO 1234567890 

18-Point Caslon Bold No. 79 

When, in the course of human 
events, it becomes necessary fo 
r one people to dissolve the pol 
ABCDEFGHIJK 1234567890 


When, in the course of h 
uman events, it becomes 
necessary for one people 
ABCDEF 1234567890 

30-Point Caslon Bold No. 79 

When, in the course 
of human events, it 
ABCDEF 1234567 

36-Point Caslon Bold No. 79 

When, in the cou 
rse of human ev 
ABCDE123456 


1 * 951 



oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE BORDERS § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


12-Point No. 491N. 12-Point No. 492N. Corner 12-Point No. 493N 



12-Point No. 493N 




12-Point No. 651. Corner 12-Point No. 650N 




12-Point No. 494 and No. 495. Corner 12-Point No. 496N 





I196I 
























































oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

GARAMONT No. 248E 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6-Point Garamont No. 248E [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal station 
to which the laws of nature and of nature’s God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold these truths to be self-evident: 
That all men are created equal; that they are endowed by their Creator with certain inalienable rights; that among 

6-Point Garamont 248E [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another and to assume among the powers of the earth the separate and equal station 
to which the laws of nature and of nature's God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold these truths to be self-evident: 
That all men are created equal; that they are endowed by their Creator with certain inalienable rights; that among 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1134567890 

8-Point Garamont No. 248E [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold 

8-Point Garamont No. 248E [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw 12.34567890 

10-Point Garamont No. 248E [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature ’ s 

10-Point Garamont No. 248 E [ 5 o/*d] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghi 12.34567890 

12-Point Garamont No. 248E [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 

12-Point Garamont No. 248 E [Solid] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
ABCDEFGHIJKLMNOPQRSTV abcdefg 12.34567890 


000000000000000000000000000000000003000000000000000000000000000000000000000000000000000000000000 

§ MONOTYPE BORDERS § 

ooooooooooooooooocoooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


12-Point No. 6n< 12-Point No. 6io 



Has right and left-hand units 
Can be made-up best in multiples only of three picas 
Corners are two units mitred at 45 degrees 


12-Point No. 569N 


‘•C># 

M|)H 

..*>11 

12-Point No. 570N 

4444444 

•*-48 
•MS 
•MS 
•MS 
•♦49 
•MS 


Can be made-up into any half-pica size 
Corners are two units mitred at 45 degrees 


$ 


Can be made-up into any half-pica size 
Corners are two units mitred at 45 degrees 


& 


IBM 

><»•* 

»<»•- 

#)$»•• 


4 4 4- 4- 4 4 

»*• 
«♦•♦• 
»*• 

S 4 +- 
8 M- 


12-Point No. 609N 

4 . 

Can be made-up into any pica size 

4 . 


4. 


4 


4 . 

4 * 

4. 


12-Point No. 124N Corner 12-Point No. 453N 

Can be made-up into any pica size 

I 


2* 

2* 




12-Point No. 425N 



12-Point No. 572 Corner 36-Point No. 557 


jF* Can be made-up into multiples only of three picas 




JS 8 TH 

? 


iwVSf(5V>?i 


'gg 

? 




{1981 






GARAMONT No. 248 


14-Point Garamont No. 248 

When, in the course of human events, it becom 
es necessary for one people to dissolve the polit 
ical bands which have connected them with an 
ABCDEFGHIJKLMNO abcdefghi 1x34567890 

18-Point Garamont No. 248 

When, in the course of human events, 
it becomes necessary for one people to 
dissolve the political bands which have 
ABCDEFGHI abcdefgh 1x34567890 

24-Point Garamont No. 248 

When, in the course of huma 
n events, it becomes necessary 
for one people to dissolve the 
ABCDEFGHIJ 12.34567890 

30-Point Garamont No. 248 

When, in the course of 
human events, it becom 
ABCDEFGHI 1134567 

36-Point Garamont No. 248 

When, in the course 
of human events, it 
ABCDEFG 1x3456 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE BORDERS § 

o o 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


12-Point No. 548 



Corner 24-Point No. 547 

... 1 


With rules can be made-up into any size 







r 


12-Point No. 552 Corner 24-Point No. 550 

Can be made-up into multiples only of three picas 
plus four picas for corners 









14-Point No. 206 Corner 12-Point No. 493N 




Can be made-up into multiples only of seven points 
Corners are 12-Point No. 493N, justified in 


I 




18-Point No. 702. 18-Point No. 701 



18-Point No. 700 



18-Point No. 703- 18-Point No. 704 



I 200] 










oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ GARAMONT ITALIC No. 248G 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 
6-Point Garamont Italic No. 248G [ Leaded] 

Wbtn, in tht count of human vvmts, it btcomts ntctssary for ont ptoplt to dissolve tht political bands which havt connected thtm 
with anotbir, and to assumt amon 5 tht powtrs of tht tarth, tht stparati and tqual station to which tht laws of naturt and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that they should declare tht causes which impel 
thtm to the separation. We hold these truths to be self-evident: That all men art created equal; that they art endowed by their 
Creator with certain inalienable rights; that among these art lift, liberty, and tht pursuit of happiness; that to secure these 

6-Point Garamont Italic No. 248G [So/tW] 

When, in the course of human events, it becomes ntctssary for one people to dissolve tht political bands which havt connected thtm 
with another, and to assumt among the powers of the tarth, the separate and equal station to which the laws of nature and of 
nature's God entitles thtm, a decent respect to the opinions of mankind requires that they should declare tht causes which impel 
thtm to tht separation. We hold these truths to be self-evident: That all men art created equal; that they art endowed by their 
Creator with certain inalienable rights; that among these art lift, liberty, and the pursuit of happiness; that to secure these 

ABCDEFGHIJKLMNOPQRSTUVWXYZ wW 

8-Point Garamont Italic No. 248G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare the causes which impel 
them to the separation. We hold these truths to be self-evident: That all men are created equal; 

8-Point Garamont Italic No. 248G [SolW] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, 
the separate and equal station to which the laws of nature and of nature's God entitles them, a 
decent respect to the opinions of mankind requires that they should declare the causes which impel 
them to the separation. We hold these truths to be self-evident: That all men are created equal; 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 12^67890 

io-Point Garamont Italic No. 248G [Leaded] 

When, in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another , and 
to assume among the powers of the earth the separate and equal station to 
which the laws of nature and of nature s God entitles them , a decent respect 

10-Point Garamont Italic No. 248G [Solid] 

When , in the course of human events , it becomes necessary for one people to 
dissolve the political bands which have connected them with another , and 
to assume among the powers of the earth the separate and equal station to 
which the laws of nature and of nature's God entitles them , a decent respect 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1254567890 

12-Point Garamont Italic No. 248G [Leaded] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the earth , 

12-Point Garamont Italic No. 248G [SoW</] 

When , in the course of human events , it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another , and to assume among the powers of the earth , 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1254567890 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

I MONOTYPE BORDERS § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


18-Point No. 70S. 18-Point No. 706 



Has right- and left-hand units 
Can be made-up into multiples only of nine points 
Corners are two units mitred at 45 degrees 


18-Point No. 707 



18-Point No. 24s Corner 18-Point No. 244. 





Can be made-up into multiples only of one-and-one-half picas 




18-Point No. 576 Corner 18-Point No. 574. 



18-Point Combination No. 356 

□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦□♦a 

Can be made-up into multiples of one-and-one-half picas 

> A 


18-Point No. 675. Corner 18-Point No. 677 



I 202 | 







oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ GARAMONT ITALIC No. 2481 § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

14-Point Garamont Italic No. 2481 

Wherij in the course of human events, it becomes necess 
ary for one people to dissolve the political bands which 
have connected them with another , and to assume amo 
ABCDEFGHIJKLMNOPQRST UVW 1234167890 

18-Point Garamont Italic No. 2481 

When, in the course of human events, it he 
comes necessary for one people to dissolve 
the political bands which have connected 
ABCDEFGHIfKLMN OPQ 1234167890 

24-Point Garamont Italic No. 2481 

Wherij in the course of human ev 
entSj it becomes necessary for one 
ABCDEFGHIJKL 1234767890 

30-Point Garamont Italic No. 2481 

When, in the course of hum 
an events, it becomes necess a 
ABCDEFGH1234767890 

36-Point Garamont Italic No. 2481 

When, in the course of h 

ABCDEFG12347678 

14-Point to 36-Point Garamont Italic No. 2481—Swash Characters 

\ 7 TL, YL, V 5 l ft U Qu 

f 203 1 


CL O 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

MONOTYPE BORDERS § 

o ^ 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


18-Point No. 636 Corner 18-Point No. 637 



18-Point No. 165 


■ a .■ ■ ■ u 


K 

ss 


Can be made-up into multiples only of one-and-one-half picas 



18-Point No. 472 Corner 36-Point No. 473 

lllllllllllllllllUllllllillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllHIllllllllllllll 



18-Point No. 189 


□ □ 



□□□□□□□□□□□□ 


Can be made-up into multiples only of one-and-one-half picas 






18-Point No. 482 Corner 36-Point No. 483 



1 8- Point No. 679 



Can be made-up into multiples only of three picas 
plus seven picas for corners 
Corners are two units mitred at 45 degrees 






{204 J 









































































oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ KENNERLEY No. 268E § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6-Point Kennerley No. 268E [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal sta' 
tion to which the laws of nature and of nature’s God entitles them, a decent respect to the opinions of man, 
kind requires that they should declare the causes which impel them to the separation. We hold these truths to 
be self-evident: That all men are created equal; that they are endowed by their Creator with certain inalien' 

6-Point Kennerley No. 268-E [So/t'd] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal sta- 
i on to which the laws of nature and of nature’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separation. We hold these truths to 
be self-evident: That all men are created equal; that they are endowed by their Creator with certain inalien- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxtz 1234567890 

8-Point Kennerley No. 268E [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature's God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 

8-Point Kennerley No. 268E [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among the 
powers of the earth, the separate and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the opinions of mankind requires that 
they should declare the causes which impel them to the separation. We hold these truths 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwx 123456789 

10-Point Kennerley No. 268E [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s God entitles them, 

io-Point Kennerley No. 268E [Solid] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal 
station to which the laws of nature and of nature’s God entitles them, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijk 1234567890 

12-Point Kennerley No. 268E [Leaded] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 

12-Point Kennerley No. 268E [Solid] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
ABCDEFGHIJKLMNOPQRSTU abcdefgh 1243567890 


OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

§ MONOTYPE BORDERS § 

§00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 


24-Point No. 673 and 674 




Has right- and left-hand unit3 
Can be made-up into multiples only of fourteen points, 
plus four picas for corners 
Corners are two units mitred at 45 degrees 

% $ 





24-Point No. 676 

YYYYYYYYYYYYYYYYY 


jl* jJ* tty* 

4 *- 1 " 


•**2* 


Can be made-up into multiples only of fourteen points, 
plus four picas for corners 
Corners are two units mitred at 45 degrees 





24-Point No. 542 



24-Point No. 540 Corner 24-Point No. 541 



I206 J 















































500000000000000ooooooooooooooooooooooc 


14-Point Kennerley No. 268 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another 
ABCDEFGHIJKLMNO abcdefghijk 1234567890 

18-Point No. 1 Kennerley No. 268 

When, in the course of human events, it bee 
omes necessary for one people to dissolve the 
ABCDEFGHIJKLMN abcdefghi 1234567890 

18-Point No. 2 Kennerley No. 268 

When, in the course of human event 
s, it becomes necessary for one people 
ABCDEFGHIJKLMNO 123456789 

24-Point Kennerley No. 268 

When, in the course of huma 
n events, it becomes necessary 
ABCDEFGHIJK 1234567890 

30-Point Kennerley No. 268 

When, in the course of 
human events, it becom 
ABCDEF 1234567890 

36-Point Kennerley No. 286 

When, in the course 
ABCDEF 1234567 



oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ MONOTYPE BORDERS § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


24-Point No. 636 Corner 24-Point No. 637 



24-Point No. 189 



□ □□ 



Can be made-up into multiples only of two picas 



□ □□ 


□ 



36-Point No. 852. Corner 36-Point No. 853 



36-Point No. 645. Corner 36-Point No. 646 



486 

4S& 


jm. M, jsae. 






Can be made-up into multiples only of three picas 






{208! 

































oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

KENNERLEY ITALIC No. 268G § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6-Point Kennerley Italic No. 268G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's Cod entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold these truths to be self-evident: 
That all men are created equal; that they are endowed by their Creator with certain inalienable rights; that among 

6-Point Kennerley Italic No. 268G [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which 
have connected them with another, and to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent respect to the opinions of mankind requires 
that they should declare the causes which impel them to the separation. We hold these truths to be self-evident: 
That all men are created equal; that they are endowed by their Creator with certain inalienable rights; that among 
ABCDEFGHIJKLMHOPQRSTUVWXTZ 1234567890 

8-Point Kennerley Italic No. 268G [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the pol- 
itical bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature's God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 

8-Point Kennerley Italic No. 268G [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the pol¬ 
itical bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature's Cod 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
ABCDEFGHIJKLMHOPQRSTUVWXrZ 1234567890 

10-Point Kennerley Italic No. 268G [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent respect 

io-Point Kennerley Italic No. 268G [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and 
to assume among the powers of the earth, the separate and equal station to 
which the laws of nature and of nature's God entitles them, a decent respect 
ABCDEFGHIJKLMMOPQRSTUVWXYZ 1234567890 

12-Point Kennerley Italic No. 268G [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 

12-Point Kennerley Italic No. 268G [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
ABCDEFGHIJKLMHOPQRSTUVWXTZ1234567890 

{209I 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

MONOTYPE BORDERS 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOQOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 


30x12-Point No. 804 

-s2s$^ 4 S2sS‘^0’ s 'od&r' 


30X24-Point No. 802 




30X3Q-Point No. 799 


T T T T 

ofa 0^° oJi* 






©X® esV« 0^0 0^0 


3QX30-Point No. 800 



36x30-Point No. 803 


Sf® St® St® Sf® St® Sf® Sr® Sr® Sr® 


36x30-Point No. 801 









While the characters of this border 
vary in depth they are all 30-points 
wide and, in combination with 
rules, can be made up into many 
very attractive panel arrangements. 







Sf® sf® sf® sf® sf® sf® sf® sf® sf® 




faioj 


>oooo< 


































14-Point Kennerley Italic No. 2681 

When, in the course of human events, it becomes ne 
cessary for one people to dissolve the political bands 
which have connected them with another, and to assu 
ABCDEF GHIJKLM?{OPQRSTUV 123 4567890 

18- Point No. 1 Kennerley Italic No. 2681 

'When, in the course of human events, it beco 
mes necessary for one people to dissolve polit 
ABCDEFGHIJKLMKOP&RS 1234567890 

18-Point No. 2 Kennerley Italic No. 2681 

When, in the course of human events, 
it becomes necessary for one people to 

ABCDEFGHIJKLMK 1234567890 

24-Point Kennerley Italic No. 2681 

When, in the course of human 
events, it becomes necessary for 

ABCDEFGHIJK1234567890 

30-Point Kennerley Italic No. 2681 

When, in the course ofh 
ABCDEF 1234567890 

36-Point Kennerley Italic No. 2681 

When, in the course of 
ABCDEF 1234767 

10-Point to 36-Point Kennerley Italic No. 2681—Swash Characters 

A <B C D e M <P K.75 V d 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

COCHIN OPEN INITIALS No. 262 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

Cochin Open Initials No. 262. 36-Point Only. Caps A to Z 




A 

GHIJ 

NOP 


D E F 
L M 





U Y WX Y 


OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

I SCOTCH ROMAN SWASH OPEN INITIALS No. 361 So. § 

O O 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

Scotch Roman Swash Open Initials No, 361S0. 36-Point Only. 12 Characters Only 


<tA 




X'TV 

00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 

MISCELLANEOUS CHARACTERS 

00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 
No. 268 Series 

6-Pt. 8-Pt. 10-Pt. 12-Pt. 14-Pt. 18-Pt. 24-Pt. 30-Pt. 36-Pt. 

' ' * « « <C C[ (( (f 

0 11 ci 


0 II 0 


36-Pt. 



O U (i 

30-Pt. 24-Pt. 18-Pt. 14-Pt. 12-Pt. 10-Pt. 8-Pt. 6-Pt. 

Piece Braces 

24—40L and 40R Combined 
30—40L and 40R Combined 
36—40L and 40R Combined 



oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

BOOKMAN No. 98J § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


6-Point Bookman No. 98J [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the pol¬ 
itical bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that they should declare the 
causes which impel them to the separation. We hold these truths to be self-evident: That all 

6 -Point Bookman No. 98J [So/*'d] 

When, in the course of human events, it becomes necessary for one people to dissolve the pol¬ 
itical bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that they should declare the 
causes which impel them to the separation. We hold these truths to be self-evident: That all 
ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 


8 -Point Bookman No. 98J [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 
8-Point Bookman No. 98J [So/»d] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 
ABCDEFGHI JKLMNOPQRSTUVWXYZ 1234567890 

10-Point Bookman No. 98J [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume, among the powers of the earth, 
the separate and equal station to which the laws of nature and of 

10-Point Bookman No. 98J [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume, among the powers of the earth, 
the separate and equal station to which the laws of nature and of 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Bookman No. 98J [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

12-Point Bookman No. 98J [So/W] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 


[*i3l 


jooooooooooooooooooooooooocooooooooooooooooooeoooooooooo 


14-Point Goudy Bookman No. 398 

When, in the course of human events, it 
becomes necessary for one people to dis 
solve the political bands which have co 
ABCDEFGHIJKLMN OPQR 1234567890 


When, in the course of human 
events, it becomes necessary for 
one people to dissolve the politi 
ABCDEFGHIJKLM 1234567890 


When, in the course of h 
uman events, it become 
s necessary for one peop 
ABCDEFG 1234567890 


When, in the course 
of human events, it 
ABCDE1234567890 

36-Point Goudy Bookman No. 398 

When, in the cou 
rse of human ev 
ABCDEF12345 





oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

BOOKMAN ITALIC No. 98K 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


6-Point Bookman Italic No. 98 K [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bandswhich have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature's God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 

6-Point Bookman Italic No. 98K [Solid] 

When, in the course of h uman even ts, it becomes necessary for one people to dissolve 
thepolitical bandswhich have connected them with another, and toassume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJKLMNOP QRS T UV WX YZ 1234567890 

8-Point Bookman Italic No. 98K [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve thepoliticalbands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature* s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 

8-Point Bookman Italic No. 98 K [So/i<i] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature* s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

10-Point Bookman Italic No. 98K [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 

io-Point Bookman Italic No. 98K 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Bookman Italic No. 98K [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Bookman Italic No. 98K [So/*d] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


BINNEY OLD STYLE No. 21E § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 
6-Point Binney Old Style No. 21E [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 

6-Point Binney Old Style No. 21E [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 

8-Point Binney Old Style No. 21E [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which im- 
8-Point Binney Old Style No. 21E [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the casues which im- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmno 1234567890 

10-Point Binney Old Style No. 21E [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 

io-Point Binney Old Style No. 21E [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefg 1234567 


12-Point Binney Old Style No. 21E [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

12-Point Binney Old Style No. 21E [So/id] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRSTU abcdefgh 123456 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

BINNEY OLD STYLE ITALIC No. 21G § 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

6 -Point Binney Old Style Italic No. 21G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 

6 -Point Binney Old Style Italic No. 21G [So/td] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature's God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 
A BCDEFGHIJKLMNOPQRSTUVWX YZ 1234567890 

8 -Point Binney Old Style Italic No. 21G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to the opinions of matir 
kind requires that they should declare the causes which impel them to the separation. 
8 -Point Binney Old Style Italic No. 21G [Soitd] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separation. 
A B CDEFGHIJKLMNOPQRS T U VWX YZ 1234567890 

10-Point Binney Old Style Italic No. 21G [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God 

10-Point Binney Old Style Italic No. 21G [So/td] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God 
ABCDEFGHIJKLMNOPQRST UVWX YZ 1234567890 


12-Point Binney Old Style Italic No. 21G [Leaded] 

When, in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 

12-Point Binney Old Style Italic No. 21G [So/td] 

When, in the course of human events, it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

CENTURY No. 20A § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


6 - Point Century No. 20A [ Leaded ] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
all men are created equal; that they are endowed by their creator with certain inalienable 
rights; that among these are life, liberty, and the pursuit of happiness; that to secure these 
rights, governments are instituted among men, deriving their just powers from the consent of 

6 -Point Century No. 20A [Sofid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers of 
the earth, the separate and equal station to which the laws of nature and of nature’s God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
all men are created equal; that they are endowed by their creator with certain inalienable 
rights; that among these are life, liberty, and the pursuit of happiness; that to secure these 
rights, governments are instituted among men, deriving their just powers from the consent of 
ABCDEFGHIJKL MNOPQRSTUVWXYZ 1234567890 

8 -Point Century No. 20A [Leaded] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal sta¬ 
tion to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 
causes which impel them to the separation. We hold these truths to be 
self-evident: That all men are created equal; that they are endowed by 
8 -Point Century No. 20A [So/td] 

When, in the course of human events, it becomes necessary for one people 
to dissolve the political bands which have connected them with another, 
and to assume among the powers of the earth, the separate and equal sta¬ 
tion to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the 
causes which impel them to the separation. We hold these truths to be 
self-evident: That all men are created equal; that they are endowed by 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


10-Point Century No. 20A [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of na¬ 
ture and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the 


10-Point Centurj No. 20A [ 5 o/»d] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of na¬ 
ture and of nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

§ CENTURY ITALIC No. 20C 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOCOOOOOOOOOOOOOOOOOOOOOOOO 


6 -Point Century Italic No. 20C [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 
are endowed by their Creator with certain inalienable rights; that among these are life, liberty, and 
the pursuit of happiness; that to secure these rights, governments are instituted among men, de¬ 
riving their just powers from the consent of the governed; that whenever any form of governmen 

6 -Point Century Italic No. 20C [SoWd] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with, another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 
are endowed by their Creator with certain inalienable rights; that among these are life, liberty, and 
the pursuit of happiness; that to secure these rights, governments are instituted among men, de¬ 
riving their just powers from the consent of the governed; that whenever any form of government 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 123^567890 

8 -Point Century Italic No. 20C [Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of amnkind requires that they should declare the causes which impel 
them to the separation. We hold these truths to be self-evident: That all men are 
created equal; that they are endowed by their Creator with certain inalienable 

8 -Point Century Italic No. 20C [So/id] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which impel 
them to the separation. We hold these truths to be self-evident: That all men are 
created equal; that they are endowed by their Creator with certain inalienable 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1231*567890 

10-Point Century Italic No. 20C [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of na¬ 
ture’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel 

10-Point Century Italic No. 20C [So/td] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of na¬ 
ture’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1231^67890 


f 1191 


OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

§ COCHIN No. 6 1 E § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 


6-Point Cochin No. 6iE [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature's God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 

6-Point Cochin No. 6iE [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the powers 
of the earth, the separate and equal station to which the laws of nature and of nature's God 
entitles them, a decent respect to the opinions of mankind requires that they should declare 
the causes which impel them to the separation. We hold these truths to be self-evident: That 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 

8-Point Cochin No. 6iE [ Leaded] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which im- 
8-Point Cochin No. 6iE [Solid] 

When, in the course of human events, it becomes necessary for one people to 
dissolve the political bands which have connected them with another, and to 
assume among the powers of the earth, the separate and equal station to which 
the laws of nature and of nature's God entitles them, a decent respect to the 
opinions of mankind requires that they should declare the causes which im- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmno 1234567890 

io-Point Cochin No. 6iE [Leaded] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 

io-Point Cochin No. 6iE [Solid] 

When, in the course of human events, it becomes necessary for 
one people to dissolve the political bands which have connected 
them with another, and to assume among the powers of the 
earth, the separate and equal station to which the laws of nature 

ABCDEFGHIJKLMNOPORSTUVW abcdefgh 123456789 

12-Point Cochin No. 61E [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

12-Point Cochin No. 61E [Solid] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

ABCDEFGHI JKLMNOPORST abcdefg 123456789 


gooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

COCHIN ITALIC No. 61G § 

o o 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

6 -Point Cochin Italic No. 61 G [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 

6 -Point Cochin Italic No. 61 G 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all men are created equal; that they 
ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 

8 -Point Cochin Italic No. 61 G [Leaded] 

When, in the course oj human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers oj the earth, the separate and equal station to which the laws of 
nature and of nature’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separation, 

8 -Point Cochin Italic No. 61 G [Soltcf] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which im pel them to the separation . 

ABCDEFGHIJKLMNOPQRST U V WX YZ 1234567890 

io-Point Cochin Italic No. 6iG [Leaded] 

When, in the course oj human events, it becomes necessary jor one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers oj the earth, the separate 
and equal station to which the laws oj nature and oj nature's God 

io-Point Cochin Italic No. 6iG [So/td] 

When, in the course of human events, it becomes necessary jor one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers oi the earth, the separate 
and equal station to which the laws oj nature and oj nature’s God 
ABCDEFGHIJKLMNOPQRSTU VWXYZ 1234567890 


12-Point Cochin Italic No. 61G [Leaded] 

When, in the course oj human events, it becomes necessary 
jor one people to dissolve the political bands which have 
connected them with another, and to assume among the 

12-Point Cochin Italic No. 61G [SoZt'cfl 

When, in the course oj human events, it becomes necessary 
jor one people to dissolve the political bands which have 
connected them with another, and to assume among the 

ABCDEFGHIJKLMNOPQRSTU V WX YZ 1234567 


f 221 J 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

COCHIN BOLD No. 616J § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6-Point Cochin Bold No. 616J [Leaded] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separa¬ 
tion. We hold these truths to be self-evident: That all men are created equal; that 
they are endowed by their Creator with certain inalienable rights; that among 
these are life, liberty, and the pursuit of happiness; that to secure these rights, 

6-Point Cochin Bold No. 616J [5oi*d] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature's God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separa¬ 
tion. We hold these truths to be self-evident: That all men are created equal; that 
they are endowed by their Creator with certain inalienable rights; that among 
these are life, liberty, and the pursuit of happiness; that to secure these rights, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8-Point Cochin Bold No. 616J [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of na¬ 
ture's God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all 
8-Point Cochin Bold No. 616J [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of na¬ 
ture's God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them 
to the separation. We hold these truths to be self-evident: That all 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

io-Point Cochin Bold No. 6i6J [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and assume among 
the powers of the earth, the separate and equal station 
to which the laws of nature and of nature's God entitles 
them, a decent respect to the opinions of mankind re- 

io-Point Cochin Bold No. 6i6J [Sofof] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and assume among 
the powers of the earth, the separate and equal station 
to which the laws of nature and of nature's God entitles 
them, a decent respect to the opinions of mankind re- 
ABCDEFGHIJKLMNOPQRSTUVWX YZ 1234567890 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

SCOTCH ROMAN No. 36A 

00000000000000000000000000000000000006000000000000000000000000000000000000000000000000000000 
6-Point Scotch Roman No. 36A [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 
the separation. We hold these truths to be self-evident: That all men are created equal; that they 

6-Point Scotch Roman No. 36A [So/xd] 

When, in the course of human events, it becomes necessary for one people to dissolve the political 
bands which have connected them with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that they should declare the causes which impel them to 
the separation. We hold these truths to be self-evident: That all men are created equal; that they 
ABCDEFGHIJKLMNOPQRSTUYWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 


8-Point Scotch Roman No. 36A [Leaded] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that they should declare the causes which impel them to the separa- 

8-Point Scotch Roman No. 36A [So/xd] 

When, in the course of human events, it becomes necessary for one people to dis¬ 
solve the political bands which have connected them with another, and to assume 
among the powers of the earth, the separate and equal station to which the laws of 
nature and of nature’s God entitles them, a decent respect to the opinions of man¬ 
kind requires that thev should declare the causes which impel them to the separa- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrs 1234567890 

10-Point Scotch Roman No. 36A [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of na- 

xo-Point Scotch Roman No. 36A [SoZxd] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them 
with another, and to assume among the powers of the earth, the 
separate and equal station to which the laws of nature and of an- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdef 1234567890 


12-Point Scotch Roman No. 36A [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 

12-Point Scotch Roman No. 36A [So/i'd] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume 
ABCDEFGHIJKLMNOPQRS abcdefg 1234567890 


I223 J 


ooooooooooooooooooooooooooooooooocoooooooooooooooooooocooooooooooooooooooooooooooooooooooooo 

SCOTCH ROMAN ITALIC NO. 36C § 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooocooo 


6-Point Scotch Roman Italic No. 36C [ Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature's God entitles them, a decent respect to the opinions 
of mankind requires that they should declare the causes which impel them to the separation. We hold these 
truths to be self-evident: That all men are created equal; that they are endowed by their Creator with certain 

6-Point Scotch Roman Italic No. 36C [Solid} 

When, in the course of human events, it becomes necessary for one people to dissolve the political bands 
which have connected them with another, and to assume among the powers of the earth, the separate and 
equal station to which the laws of nature and of nature's God entitles them, a decent respect to the opinions 
of mankind requires that they should declare the causes which impel them to the separation. We hold these 
truths to be self-evident: That all men are created equal; that they are endowed by their Creator with certain 
ABCDEFGHIJKLMNOPQRS TUVWX YZ 123^567890 


8-Point Scotch Roman Italic No. 36C [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station to which the laws of nature and of na¬ 
ture's God entitles them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold these truths to be 

8-Point Scotch Roman Italic No. 36C [Solid] 

When, in the course of human events, it becomes necessary for one people to dissolve the 
political bands which have connected them with another, and to assume among the pow¬ 
ers of the earth, the separate and equal station to which, the laws of nature and of na¬ 
ture's God entitles them, a decent respect to the opinions of mankind requires that they 
should declare the causes which impel them to the separation. We hold these truths to be 


10-Point Scotch Roman Italic No. 36C [Leaded] 

When , in the course of human events , it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another , and to assume among the powers of the earth , the separate 
and equal station to which the laws of nature and of nature's God en- 

io-Point Scotch Roman Italic No. 36C [So/id] 

When , in the course of human events , it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another , and to assume among the powers of the earth , the separate 
and equal station to which the laws of nature and of nature's God en- 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1231*567890 


12-Point Scotch Roman Italic No. 36C [Leaded] 

When , in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another , and to assume among the 

12-Point Scotch Roman Italic No. 36C [So/id] 

When , in the course of human events , it becomes necessary 
for one people to dissolve the political bands which have 
connected them with another, and to assume among the 
ABCDEFGHIJKLMNOPQRS TUVWX YZ 1231*567 


oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

CHELTENHAM BOLD No. 86J 

o o 

OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO 

6-Point Cheltenham Bold No. 86J [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 

6-Point Cheltenham Bold No. 86J [So/td] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature’s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8-Point Cheltenham Bold No. 86J [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en- 

8-Point Cheltenham Bold No. 86J [Solid] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature’s God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

io-Point Cheltenham Bold No. 86J [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 

io-Point Cheltenham Bold No. 86J [SoZ/d] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Cheltenham Bold No. 86J [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Cheltenham Bold No. 86J [So/id] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 


{225I 


14-Point Cheltenham Bold No. 86 


When, in the course of human events, it 
becomes necessary for one people to diss 
olve the political bands which have conn 
ABCDEF GHIJ KLMNOPQ 1234567890 


18-Point Cheltenham Bold No. 86 


When, in the course of human ev 
ents, it becomes necessary for one 
people to dissolve the political ban 
ABCDEFGHIJKLM 1234567890 


24-Point Cheltenham Bold No. 86 


When, in the course of hum 
an events, it becomes nece 
ssary for one people to dis 

ABCDEFGH 1234567890 


30-Point Cheltenham Bold No. 86 


When, in the course of 
human events, it beco 

ABCDEFG 12345678 


36-Point Cheltenham Bold No. 86 


When in the cour 
se of human even 

ABCDEF 123456 





oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

CHELTENHAM BOLD ITALIC No. 86K 

oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo 

6 -Point Cheltenham Bold Italic No. 86K [Leaded] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature* s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation . We 

6 -Point Cheltenham Bold Italic No. 86K [So/id] 

When, in the course of human events, it becomes necessary for one people to dissolve 
the political bands which have connected them with another, and to assume among 
the powers of the earth, the separate and equal station to which the laws of nature 
and of nature*s God entitles them, a decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which impel them to the separation. We 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

8 -Point Cheltenham Bold Italic No. 86K [Leaded] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's Cod en¬ 
titles them, a decent respect to the opinions of mankind requires that 

8 -Point Cheltenham Bold Italic No. 86K [So/id] 

When, in the course of human events, it becomes necessary for one 
people to dissolve the political bands which have connected them with 
another, and to assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of nature's God en¬ 
titles them, a decent respect to the opinions of mankind requires that 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 

io-Point Cheltenham Bold Italic No. 86K [Leaded] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
haveconnected them with another, and toassume among 
the powers of the earth, the separate and equal station to 

io-Point Cheltenham Bold Italic No. 86K [So/ici] 

When, in the course of human events, it becomes neces¬ 
sary for one people to dissolve the political bands which 
haveconnected them with another, and toassume among 
the powers of the earth, the separate and equal station to 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 


12-Point Cheltenham Bold Italic No. 86K [Leaded] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 

12-Point Cheltenham Bold Italic No. 86K [ 5 ol»d] 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567 


OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOl 


CHELTENHAM BOLD ITALIC, No. 861 


14-Point Cheltenham Bold Italic No. 861 

When, in the course of human events, it be 
comes necessary for one people to dissolve 
the political bands which have connected 
ABCDEFGHIJKLMNOPQ 1234567890 


When, in the course of human ev 
ents, it becomes necessary for one 
people to dissolve the political ban 
ABCDEFGHIJKL 1234567890 


When, in the course of hum 
an events, it becomes neces 
sary for one people to diss 
ABCDEFG 1234567890 


When, in the course of 
human events, it beco 


ABCDEFGHI12345 


When, in the cours 
e of human events 
ABCDEF 12345 




Elasticity & Flexibility 
of the JftfONOTYPE 

* I HE examples following show the flexibility or 
JL elasticity of the Monotype and demonstrate its 
adaptability in meeting the requirements of good 
typography. The amount of white space that may be 
removed between characters depends upon the type 
face and point size. Within reasonable limits this can 
be accomplished with any Monotype face shown in 
this Specimen book. On the two following pages are 
examples of how this looks in the mass, while below 
one-line specimens show the variation in set width. 

12-Point CASLON OLD STYLE No. 337E 

1— When, in the course of human events, it becom 

2— When, in the course of human events, it becom 

3— When, in the course of human events, it becom 

4— When, in the course of human events, it becom 

5— When, in the course of human events, it bee 

12-Point CASLON BOLD No. 79J 

1— When, in the course of human events 

2— When, in the course of human events 

3— When, in the course of human events 

4— When, in the course of human events 

5— When, in the course of human even 

Explanation 

1 — This shows the type on its normal set or correct body. 

2 — The white space between letters has been reduced (minus-set) 
exactly one thousandth (.001") of an inch. 

3 — White space reduced two thousandths (. 002 ") of an inch. 

4 — White space reduced three thousandths (. 003 ") of an inch. 

5 — This shows the type on a plus-set. In this example the white 
space between letters has been increased four thousandths 
(. 004 ") of an inch. 






ELASTICITY 6? FLEXIBILITY 

{ Qontinued\ 

C'fJ 

12-Point CASLON No. 337E—PLUS .004" 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, 
the separate and equal station to which the laws 
of nature and of nature’s God entitles them, a 
decent respect to the opinions of mankind re¬ 
quires that they should declare the causes which 
impel them to the separation. We hold these 

C"fJ> 

12-Point CASLON No. 337E-MINUS .003" 

When, in the course of human events, it becomes nec¬ 
essary for one people to dissolve the political bands 
which have connected them with another, and to 
assume among the powers of the earth, the separate 
and equal station to which the laws of nature and of 
nature’s God entitles them, a decent respect to the 
opinions of mankind requires that they should declare 
the causes which impel them to the separation. We 
hold these truths to be self-evident: That all men are 

12-Point CASLON No. 337E—NORMAL 
When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
separate and equal station to which the laws of na¬ 
ture and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that 
they should declare the causes which impel them to 
the separation. We hold these truths to be self-evi- 



ELASTICITY fc? FLEXIBILITY 

f Qontinued\ 

C-fJ) 

12-Point CASLON BOLD No. 79J-PLUS .004" 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to as¬ 
sume among the powers of the earth, 
the separate and equal station to which 
the laws of nature and of nature’s God 
entitles them, a decent respect to the 
opinions of mankind requires that they 

12-Point CASLON BOLD No. 79J—MINUS .003" 

When, in the course of human events, it be¬ 
comes necessary for one people to dissolve 
the political bands which have connected 
them with another, and to assume among 
the powers of the earth, the separate and 
equal station to which the laws of nature 
and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires 
that they should declare the causes which 

ir-fo 

12-Point CASLON BOLD No. 79J-NORMAL 

When, in the course of human events, it 
becomes necessary for one people to dis¬ 
solve the political bands which have con¬ 
nected them with another, and to assume 
among the powers of the earth, the sepa¬ 
rate and equal station to which the laws 
of nature and of nature’s God entitles 
them, a decent respect to the opinions of 
mankind requires that they should de- 





ELASTICITY &? FLEXIBILITY 

\Qoncluded\ 

oks 

cv^LTHOUGH the examples on this page are “stunts” 
and in a good many instances impractical for most 
work, they demonstrate what we can do if the job re¬ 
quires it. Here we have the type cast on a smaller body 
than that it was originally designed for. The descend¬ 
ing characters are cast with an overhang and rest on 
the shoulder of the next line. This requires a little 
ingenuity in spacing — but note the compact result. 

oks 

12-Point CASLON OLD STYLE No. 337E 
On 10-Point Body 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
separate and equal station to which the laws of na¬ 
ture and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that 

OKS 

12-Point CASLON OLD STYLE No. 337E 
On 11-Point Body 

When, in the course of human events, it becomes 
necessary for one people to dissolve the political 
bands which have connected them with another, 
and to assume among the powers of the earth, the 
separate and equal station to which the laws of na¬ 
ture and of nature’s God entitles them, a decent 
respect to the opinions of mankind requires that 

OKS 

22-Point CASLON OLD STYLE No. 337E 
On 18-Point Body 

When, in the course of human 
events, it becomes necessary for 
one people to dissolve the politi 
cal bands which have connected 
them with another, and to assu 





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